Your Job:

As the Paid Media Specialist, Retail at Brooks, you will partner with your manager and team to help execute Brooks’ digital media strategy while ensuring our retail partners and media agency are held accountable in meeting and exceeding weekly/monthly KPI targets. In partnership with the Paid Media Lead, Retail, you will ideate, put in requests for creative, and optimize and report on seasonal and local campaigns across multiple platforms. You will work effectively with internal and external stakeholders to help plan and execute these campaigns to achieve campaign and channel KPIs while also helping to manage retail partner, agency and vendor relationships to ensure alignment with our media strategy and monitor day-to-day performance. You will work cross-functionally with Retail Analytics, Retail Marketing, Sales, Brand Marketing, Digital Marketing, Integrated Marketing, eCommerce, Creative, and Digital Products teams to support comprehensive plans to attain target KPIs for each channel. You will assist initiatives aimed at improving brand perception and grow consideration among target audiences with the objective of increasing traffic to BR.com/owned retail, and our partner retail stores. You will accomplish this by planning and executing on full funnel strategies across multiple media channels including paid social, online video, programmatic display, custom content, OOH, TV, and more.