Who We Are:
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.
Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.
Our brand values help bond us together and drive our success:
· Runner First
We act in the best interest of the runner
· Word is Bond
We do what we say we’ll do
· Champion Heart
We give our all in everything we do
· There is no “I” in Run
We stay generous with our humanity
· Keep Moving
We find ways to move every day, because joy is kinetic!
We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.
Your Job:
As the Paid Search Lead for North America, you will own the strategy, execution, and performance of paid search programs across Google, Microsoft, and other major search platforms to drive key business outcomes. You’ll be responsible for the evolution of our SEM practice, integrating automation, machine learning, AI and cross-channel insights to maximize growth and efficiency.
This role manages agency and vendor relationships, ensuring alignment to Brooks’ paid media strategy and achievement of channel KPIs. You’ll collaborate cross-functionally with Digital Marketing, Integrated Marketing, E-commerce, and Digital Products teams to support cohesive plans and seamless execution. The Paid Search Lead must be capable of wearing multiple hats, manipulating data from multiple sources to analyze performance results and providing strategic recommendations to improve paid efficiency and performance.
A successful candidate will be able to span between being a strategic thinker who can develop long-term plans, to oversee day-to-day execution, ensuring the program is running effectively and smoothly. This role will be required to dig into data to inform decisions, test new approaches, and continuously optimize results. The Paid Search Lead will serve as the go-to expert at Brooks for all things Paid Search and champion innovation across the organization.
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