About This Role

Strava is the app for active people. With over 150 million athletes in more than 185 countries, Strava is where connection, motivation, and personal bests thrive. No matter your activity, gear, or goals, we help you find your crew, crush your milestones, and keep moving forward. Start your journey with Strava today.

Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.

You are a savvy, grassroots marketer who is passionate about community building and engagement. You are passionate about sport, have existing strong relationships within the running and/or cycling communities, and have a reputation as a social connector. You live by the phrase "Strava or it didn't happen," you're a member of multiple fitness communities, and you're excited to drive growth for Strava in key cities like Los Angeles, San Francisco, Chicago, and other emerging markets.

In this role, you’ll connect Strava’s product to the influencers, athletes, communities and events who can grow it — building relationships, driving product and feature adoption, and turning community feedback into action. You’ll collaborate closely with colleagues across Product, Brand, Marketing and Comms, while cultivating relationships with agents, management companies, and industry stakeholders across running, cycling, and connected fitness.

This is a role for a connector who can juggle multiple priorities, manage cross-functional demands, and translate community insights into actionable feedback for product teams.

We follow a flexible hybrid model that generally translates to half your time on-site in our San Francisco office — three days per week.

What You’ll Do:

• Build, deepen, and manage relationships with influential clubs, creators, and event organizers in the US, with an emphasis on the West Coast.
• Collaborate with key athletes, creators, community clubs & event organizers to help them get the most out of Strava’s products, to drive Community Partnerships OKRs.
• Drive product adoption by introducing high-impact partners to new Strava features, tracking their contribution to growth.
• Scale, measure and report on the impact of these partnerships; communicate these metrics and connect them to broader business trends and larger company initiatives. Use data to measure results and feedback to make constant improvements.
• Support planning and delivery of Community Leaders Workshops and other community-led events in collaboration with teammates and cross-functional partners.
• Partner with Product Marketing and Brand teams to source and activate creators for campaigns, launches, and GTM moments.
• Generate and synthesize local insights for cross-functional stakeholders; regularly report on trends, market activity, and growth opportunities.
• Manage budgets, prioritize high-impact initiatives, and deliver against growth KPIs.
• Champion your own personal development; Lead with empathy, regularly share and request feedback, develop Product, Tech and Data literacy expertise.
• Establish community relationships and developing connections with a core audience of creators, community clubs and event organizers, primarily in running, cycling or the broader connected fitness and wellness industry
• Recognize & connecting with the next big creators, community clubs & event organizers, staying ahead of industry trends
• Build relationships through regularly attend local community run or ride events
• Influence the team through clear and concise communication, ensuring timely and relevant updates.
• Articulate Community Partner feedback to internal stakeholders.
• Experience using data and analytics in the service of larger initiatives — ability to track, analyze and communicate key metrics and business trends.
• You have knowledge of known & emerging social media platforms and how partners create content
• You have Experience working with cross-functional teams to develop creative partner activations and community marketing campaigns
• Bring a deep passion for Strava and the health and wellness of the world’s athletes; you may not be a creator, but you understand the landscape and believe that high quality and inspiring content is important
• Demonstrate a willingness to learn from other's perspectives and experiences. Practices a growth mindset by being open to new ideas and feedback.

What You’ll Bring to the Team:

• 5+ years in marketing, partnerships, or talent management, ideally in sport, fitness, or lifestyle brands.
• Proven experience driving measurable growth through community and creator partnerships.
• An extensive list of Creator, Club or Event relationships in running and/or or cycling across the US.
• Extensive experience working cross-functionally and with all levels of management
• Flexibility to regularly travel to key cities, community hubs and events across the US, with an emphasis on the West Coast.
• Demonstrated experience thinking strategically about complex issues, leading to thoughtful recommendations and action plans
• Project management experience, with a proven ability to manage complex, multi-stakeholder projects on time and within budget.
• Proficiency with community monitoring software (Social Listening tools, Influencer Measurement tools) and community platforms (Eventbrite, Slack, WhatsApp, Heylo).

Compensation Overview:

At Strava, we know our employees are the most important ingredient to our success, and our compensation and total rewards programs reflect that. We take a market-based approach to pay, and pay may vary depending on the department and your location. Salary ranges are categorized into one of three tiers based on a cost of labor index for that geographic area. We will determine the candidate’s starting pay based on job-related skills, experience, qualifications, work location, and market conditions. We may modify these ranges in the future. For more information, please contact your talent partner.

Compensation: $121,250 - $128,750. This range reflects base compensation only and does not include equity or benefits. Your recruiter can share more details about the full compensation package, including the range specific to your location, during the hiring process.

For more information on benefits, please click here.

Why Join Us?

Movement brings us together. At Strava, we’re building the world’s largest community of active people, helping them stay motivated and achieve their goals.

Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you’re shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact.

When you join Strava, you’re not just joining a company—you’re joining a movement. If you’re ready to bring your energy, ideas, and drive, let’s build something incredible together.

Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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