Job Description

Our mission

Fitmate Coach currently provides motivational coaches to help people stick to their health plans, starting with weight loss. Our unique solution tackles people’s main problem of staying consistent, by combining human coaches (on tasks that can’t be automated) alongside generative AI, to make sure the service is affordable, scalable and available truly on demand. Product demo.

Founded by Alon Laniado, a 2x founder in the space of Tech-Enhanced Human Services. 

Is this role for you?

Join us at an exciting time as we scale up our client base with partnerships in the medical and health space. Working closely with the founder and industry experts, your responsibilities will include:

• Drive Email & Outreach Growth Marketing: Lead our outbound lead generation efforts. You’ll design, execute, and iterate on SDR-style email campaigns to engage potential partners and targeted consumer audiences, including direct phone outreach where optimal.
• Manage Organic Channels & Content Strategy: Curate and publish compelling content across social media and lifecycle marketing that educates, inspires, and converts—while strengthening Fitmate’s authentic voice. You’ll also help craft thought leadership pieces that highlight our unique point of view, drawing on insights from our coaching data to tell powerful, credible stories that resonate with both consumers and partners.
• Manage Partner Onboarding & Success: help support onboarding new partners and ensuring their ongoing success. Coordinate cross-functional efforts to deliver a seamless partner experience, support activation, and help partners drive adoption and engagement.
• Support SEO Growth: Develop and execute SEO strategies that boost organic visibility, working alongside content and technical stakeholders to grow our inbound traffic through high-intent search terms.

Requirements

You’ll be a great fit if you meet these requirements:

1. Have hands-on experience across multiple growth channels, especially email and lifecycle marketing, organic social, and SEO - with a strong track record of driving cost-effective acquisition and engagement, ideally in a digital health context.
2. Excel at fast-cycle testing and iteration, whether it's refining SDR email flows, experimenting with SEO content angles, or trialing new messaging in social campaigns—you're comfortable launching lean experiments and optimizing quickly based on results.
3. Own the details without outsourcing everything, from crafting high-converting email copy to monitoring post performance on social or tweaking metadata for SEO. You're both strategic and tactical.
4. Apply structured thinking to marketing challenges, using a rigorous, data-informed approach to prioritize, test, and improve across diverse acquisition and engagement initiatives.
5. Understand how to connect with consumers & partners, with a talent for writing compelling messaging that makes people feel seen and understood—whether it's a blog post, or an onboarding email. You’re able to deeply understand and express what makes Fitmate’s blend of tech and human coaching unique—and make others believe in it too.
6. Have experience working with partners—whether supporting onboarding, co-marketing, or communications—with a collaborative approach that ensures long-term success, is a plus.

Benefits

You’ll benefit from:

• Competitive salary 💰
• 401k Scheme (US) 💰
• Share option scheme 🥧
• Working at our offices in Palo Alto and part remote

What is it like working at Fitmate? Check us out on Glassdoor here

• We empower people to discover solutions to hard and new problems
• We encourage (and expect) our People to take big (but informed) bets with significant upside
• Everyone’s entitled to challenge anyone - based on facts and good judgement
• We’re passionate about our work and our mission. Life’s too short.
• We deeply believe in the power of modern product and growth practices
  

What do our clients think of Fitmate? Trust pilot reviews here

We look forward to hearing from you!