The Performance Marketing & Monetization Analyst at TapBlaze will be responsible for managing, optimizing, and scaling our user acquisition (UA) campaigns while maximizing in-game ad monetization performance. This role will focus on delivering measurable growth by ensuring campaign efficiency, increasing ad revenue, and collaborating closely with our marketing and product teams to drive profitable player acquisition and monetization strategies.

OBJECTIVES

• Manage and analyze UA campaigns across major advertising channels (Meta, Google Adwords, TikTok, Unity Ads, etc.) to improve KPIs such as eCPI, ROAS, and player LTV.

• Work with the creative team to test and analyze new ad creatives, providing insights to improve performance and conversion rates.

• Brainstorm compelling ad creatives, backed by data-driven research and creative performance analysis.

• Develop clear campaign performance reports, highlighting actionable insights and opportunities for budget allocation and strategy shifts.

• Monitor and optimize in-game ad revenue performance across ad networks and mediation platforms (e.g., ironSource, AdMob), improving eCPM, fill rate, and ARPDAU.

• Check ad quality and work with ad networks to reduce churn and revenue.

• Work with business, game design and marketing to improve overall LTV.

COMPETENCIES

• Strong understanding of mobile UA metrics, campaign structures, optimization levers and MMPs (i.e. Singular, Adjust, etc).

• Detect ad fraud, organic cannibalization and other abnormal behaviors to optimize campaigns.

• Familiarity with ad mediation tools, bidder/segment optimization, and in-game ad placements; proper setup for privacy and compliance.

• Understanding of key growth metrics (CPI, ROAS, LTV, ARPDAU) and mobile gaming monetization mechanics.

• Self-driven and ownership mindset.

• Great attention to details; please include the phrase "beauty is in the details" in your application.

EDUCATION AND EXPERIENCE

• Bachelor’s degree in Economics, Statistics, Data Science, Marketing Analytics, or a related field; Master’s degree preferred.

• 2+ years of experience in user acquisition, ad monetization, or performance marketing, ideally in mobile gaming or consumer apps.

• Experience in LTV forecasting, retention analysis, A/B testing frameworks, and UA campaign optimization.

• Bonus/Nice to Have: Exposure to data analytics tools (e.g., SQL, Tableau, Power BI) for custom reporting and predictions.

PHYSICAL REQUIREMENTS

• Beijing, China: Reliably commute or planning to relocate before starting work;

• Prolonged period of time sitting at a desk and computer.

The range for this role is 15k–25k RMB/month depending on experience, with the opportunity to earn an annual discretionary bonus.

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce TAPBLAZE recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability, and actively foster inclusion in all forms both within our company and across interactions with vendors and partners.

For best consideration, include a cover letter in your application explaining why you would be a great fit.