Performance Marketing Executive at Superbet

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Romania

It’s an exciting time to join Superbet, we’re entering new markets, developing new technologies, and moving step by step towards our goal of exciting the world. As our business grows, the number of exciting people initiatives grows with it, and we’re looking for a new colleague to partner with our team to bring these to life.

We're looking for someone who:

Has 2-3 years of hands-on PPC experience working across Google Ads tools in an agency or running PPC activities in-house (preferably in the iGaming/Gambling or e-commerce industry);
Possess excellent analytical, reporting, and Excel skills, leveraging data to drive informed decision-making and campaign adjustments;
Show expertise in Performance marketing recent trends and cross-channel tracking, ensuring comprehensive campaign monitoring and optimization (both Web and App marketing);
Utilizes a thorough understanding of Google's recommended strategies and techniques to maximize the effectiveness of Smart Bidding campaigns;
Proactively research new opportunities for Google Search/YouTube channels growth and formulate actionable solutions based on findings;
Understand conversion funnels through knowledge of Google Ads (Paid Search, YouTube, UAC particularly). Knowledge of Looker Studio, Google Optimize / Optimizely and Google Analytics / Tableau is a plus;
Is a team player who feels comfortable working autonomously in a small team as well as fitting into a large-scale organization;
Maintains a positive and proactive attitude towards business travel, embracing the challenges and opportunities it presents;
Proves an Advanced English Level (written and spoken);

Bonus points if you:

Have experience in the iGaming industry or is Sports lover;
Managed Google Ads performance campaigns for large clients;
Have Google Ads certification and/or Google Analytics certification;
Have a strong knowledge of Excel formulas and analytics tools;

What you'll be doing?

You will be part of a multicultural team (based in Romania, Poland, UK, Ireland, Croatia, Italy, Greece, Serbia) that has an excellent knowledge of Paid Channels, Martech tools, Gambling&Sports industry in different markets that enjoys and appreciates knowledge sharing;
Create, analyze and optimize Google Ads Performance marketing campaigns (mainly Paid Search and Youtube) for Brazil market and opportunity on other upcoming markets to meet business objectives;
Identify opportunities for customer acquisition growth Identifying SEM targets for growth of visibility, traffic, acquisition and efficiency;
Conduct thorough research and analysis on our competitors, including their strategies, market positioning, product offerings, and customer feedback. Identify strengths, weaknesses, opportunities, and threats to help us refine our own business strategies;
Monitor Google Ads budget & performance for evaluating, proposing and implementing most suitable optimization to meet business marketing objectives;
Ensure best practices are adhered to with regard to Search account structure, campaign setup and optimization, while leveraging all best practices to maximize performance from YouTube campaigns;
Working closely with other departments to brief opportunities, promos and landing page setup to fit with PPC and business goals;
Working closely with other acquisition channels / internal teams, ensuring knowledge share in order to achieve business objectives;
Have access to multiple learning resources and opportunities such as: dedicated workshops, attending local and global conferences, having an LCS support from Google, attend courses, having access to e-learning platforms, travel for business purposes;

About us:

We are a tech & entertainment company founded in 2008, with a dream of bringing exciting, technology-powered entertainment in sports & gaming to millions of customers around the world.
Our group is present in 10 countries, in terms of operations or tech hubs, with the most important markets being Romania, Belgium, and Poland.
The Superbet team gathers more than 4.500 people, acting as the major driving force behind our success.

Tech-powered global entertainment platform

At Superbet, technology and innovation are at the heart of everything we do. Our tech hubs in Zagreb, London, and Bucharest are focused on developing the best proprietary technology, innovative products, and new ways to engage with our passionate customer base.
Following record-breaking years for the Group, we are moving ever closer to our goal of exciting the world. Our plans are big - expanding our presence in Central and Eastern Europe and creating a unique experience for our customers.

Our Credentials

The world's largest private equity fund, Blackstone Inc., recognized our vision. That's why we received a strategic investment of 175 million euros in 2019.
As leaders in compliance and best practices, we are members of the International Betting Integrity Association (IBIA) and the only company which has won four times the Best Sports Betting Operator in CEE award at the Central and Eastern European Gaming Conference (CEEGC).

Estimated Salary range:

Our salary intelligence, powered by our AI algorithms, has calculated an estimated range for this position between $15,000 - $20,000 . Please note that the actual salary for this position may vary, as it is dependent on various factors including but not limited to experience, location, and market dynamics.

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