Do you have a creative, but data-driven mindset? Do you find yourself most comfortable in the digital realm? Does the idea of putting your analytical mind to work in an innovative Marketing environment excite you? If so, the role as Performance Marketing Specialist - German-speaking (m/f/x) at Tipico may be just the right one for you!
As a Performance Marketing Manager specializing in Search Engine Advertising (SEA) at Tipico, you will be responsible for driving customer acquisition, engagement, and revenue growth through smart execution of paid search campaigns. You will play a crucial role in optimizing Tipico's digital marketing efforts, maximizing ROI, and ensuring the brand's visibility across relevant search platforms.
Are you ready to turn up the power and bring the thrill of Spannung into your working life? Then show us your game face – because we’re looking for a Marketing Specialist - German-speaking (m/f/x) to join the team!
Your playing field
- Campaign Strategy and Planning. Implement comprehensive SEA strategies, conduct competitor analysis and audience segmentation while collaborating with cross- functional teams to align on consistent marketing initiatives
- Campaign Execution and Optimization. Create and manage paid search campaigns across different platforms, monitor campaign performance, analyze key metrics, and optimize bids, ad copy, and landing pages for maximum ROI. You refine creatives and targeting strategies through the implementation of A/B testing methodologies and keep yourself informed about best practices within the industry.
- Budget Management. Manage campaign budgets effectively, ensuring efficient allocation of resources to maximize results. You track spending, forecast performance, and provide regular reports on campaign performance and budget utilization.
- Performance Analysis and Reporting. Generate actionable insights through data analysis and performance reporting, identifying trends, opportunities, and areas for improvement. You present these stakeholders and senior management and communicate clear and concise recommendations.
- Adherence to Compliance and Regulations. Ensure compliance with relevant advertising regulations, industry standards, and internal policies, particularly within the gambling and sports betting sector. You are responsible to stay informed about legal requirements and updates in the digital advertising landscape, implementing necessary changes to maintain compliance.
Which skills should you bring to the pitch
- Qualification. Bachelor's degree in Marketing, Advertising, Business Administration, or related field. Advanced degree or relevant certifications (e.g., Google Ads certification) is a plus.
- Experience.
- Proven experience in performance marketing, with a focus on search engine advertising (SEA). Experience in the iGaming or sports betting industry is highly desirable.
- Campaigns. Proficiency in managing campaigns on platforms such as Google Ads, Bing Ads, Google Analytics, and other relevant tools.
- Analytical approach. Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Detail-oriented. Eye for detail with a proactive approach to problem-solving and continuous optimization.
- Language skills. As the #1 sportsbetting provider in Germany, German language skills are essential for this role. As our team consists of more than 30 different nationalities working together to achieve the Tipico mission, fluent English language skills are equally important.
This is how we score with you
- Established International Group. We have a solid foundation on which to grow.
- Personal and Professional Growth. We offer you opportunities to develop and grow to unlock your potential.
- Relocation Support. To make your move to Malta as smooth as possible.
- Competitive Package. We care for our employees, offering an indefinite contract, competitive salary, insurances (private health, dental, private accident, sickness and life) and free parking.
- On-site childcare. We’ve got a game plan to support you and your 3+ year old kids.
- Sports Incentive. We want you to remain active and will subsidise a gym membership of your choice.
- Modern offices. Our very own Tipico tower provides an open plan space with the latest technology.
- Events. Sponsored Charity and Team gatherings, we like to have fun together as one team and reinforce our connections.
- Supportive Environment. We believe in collaboration and working together as a team but we also give importance to the uniqueness of each and every one of us.
Think a career at Tipico’s right for you?
Apply now and join our winning team! If you have any questions or comments about this role, our TA team is happy to help you! Feel free to reach out to us on our social media channels
We look forward to your application!
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