Job Description
Who We Are:
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.
Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.
Our brand values help bond us together and drive our success:
· Runner First
We act in the best interest of the runner
· Word is Bond
We do what we say we’ll do
· Champion Heart
We give our all in everything we do
· There is no “I” in Run
We stay generous with our humanity
· Keep Moving
We find ways to move every day, because joy is kinetic!
We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.
Your Job:
As the Principal, Commerce & Data Marketing, you will partner with your manager in developing and leading Brooks’ demand generation strategies focusing on Affiliate and Direct Mail marketing to both retain and acquire new customers to the brand while also helping to increase brand awareness and drive business results for BR.com. You will also partner with leads across the Paid Media team to develop and hone our audience data marketing strategies and projects including rolling these out to your owned channels. As a key leader on the NA Paid Media Team, you’ll be accountable for helping to develop and implement our data strategies and overseeing tactical execution and optimizations across multiple channels/programs including affiliate, partner marketing, referral marketing, and direct mail in addition to NA Paid Media Data Marketing projects.
You will be accountable for external vendors and agency management, ensuring the channels are meeting and exceeding brand and performance KPIs to drive the business. You will lead cross-functionally building relationships to drive the business across Product Marketing, Brand Marketing, Digital Marketing, Integrated Marketing, E-commerce, Creative, and Digital Products teams to support programming and attain target KPIs across channel. The ideal candidate is one who is effective at collaboration, communication, performance, and is curious to learn something new every day, challenging the norm. Success in this role means being a high-impact business contributor, growing cross functional leadership skills, and driving strategy in a highly collaborative and data conscious environment.
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Estimated Salary Range
Our AI-powered salary intelligence estimates this position’s salary to be between $120,000 - $145,000. The actual salary may vary based on factors such as experience, location, and market trends.
