PlayOn is looking for a highly curious, result-driven Principal Product Manager, Growth & Subscriptions to lead strategic subscription pricing & packaging initiatives and drive data-driven growth for the NFHS network, the largest subscription streaming service for high school sports in the country. This role requires deep expertise in B2C subscription monetization and growth.
Reporting to our Senior Director of Product Management, you'll serve as the strategic leader for our pricing, packaging, and growth optimization efforts—translating sophisticated financial modeling and growth experimentation into experiences that drive sustainable revenue growth and customer lifetime value.
The Outcomes You’ll Deliver
-Measurable ARPU & LTV Growth — Deliver significant increases in Average Revenue per User and Customer Lifetime Value through strategic pricing & packaging optimization and conversion/retention experimentation.
-Pricing & Packaging Leadership — Own end-to-end pricing strategy and packaging architecture, partnering extensively with other product leaders and finance to build revenue models, conduct price elasticity analyses, and execute pricing changes.
-Increased Experimentation Velocity – Accelerate testing cadence by partnering with growth engineers and leveraging platforms like VWO to increase experiment throughput and speed-to-insights.
In This Role You Can Expect ToOwn end-to-end pricing and packaging strategy for the subscription business, including tier structure, feature bundling, promotional pricing, and pricing experiments.Partner deeply with finance to build revenue models, conduct price sensitivity analyses, forecast impact of pricing changes, and present recommendations to executive leadership with comprehensive financial modeling.Define and prioritize the growth roadmap across pricing optimization, conversion funnel improvements, onboarding enhancements, and retention initiatives.Use SQL and analytics platforms like Sigma to uncover opportunities and derive actionable insights independently and report on experiment results.Lead cross-functional initiatives spanning engineering, design, marketing, finance, and analytics—building consensus on complex tradeoffs and influencing without authority.Leverage AI tools like Claude Code to accelerate analysis, prototyping, documentation, and collaboration with engineering teams.Mentor product managers and elevate team capabilities in data-driven decision making, experimentation methodology, and strategic product thinking while establishing metrics frameworks that provide visibility into business performance.To Thrive In This Role, You HavePricing & Packaging Expertise — 5+ years of hands-on experience leading B2C subscription pricing and packaging initiatives, including designing pricing experiments, building financial models with finance teams, and executing pricing changes in production systemsDeep Data & Analytics Skills — Expert-level proficiency in SQL and statistical analysis; comfortable working independently with large datasets to identify opportunities, design experiments, and derive insights without always requiring analyst supportGrowth Experimentation Mastery — Proven track record of shipping high-impact experiments that delivered measurable wins; deep expertise in statistical rigor, experiment design, and translating test results into scalable product improvementsB2C Subscription Domain Knowledge — 7+ years in B2C subscription businesses with proven track record of driving ARPU, conversion rate, and retention improvements; understand subscription economics, cohort analysis, and churn dynamicsFinance Partnership Excellence — Demonstrated ability to collaborate with finance teams on revenue modeling, forecasting, and business case development; comfortable presenting financial analyses to executive stakeholdersAI Tool Proficiency — Active user of modern AI tools to enhance productivity in analysis, coding, and product development workflowsStrategic Leadership — Principal-level ability to define vision, build stakeholder alignment, influence without authority, and drive execution across multiple teams on complex, high-impact initiativesBusiness Acumen — Exceptional judgment in prioritizing initiatives based on potential business impact, effort required, and strategic alignment; comfortable making and defending tough tradeoff decisionsCompany Overview
PlayOn is a dynamic growth-stage company dedicated to championing the spirit of play in the high school space. Backed by KKR, our family of brands—including GoFan, NFHS Network, and MaxPreps—empowers schools with innovative solutions and exceptional service. Our fan engagement platform is the only one that offers event ticketing, streaming, fundraising, concessions, merchandise sales, and website management in one place. We save administrators time so they can focus on what truly matters: supporting the students, staff, and fans who bring their programs to life.
Trusted by thousands of schools across the country, we're here to help create more instant replays, hold-your-breath moments, last-minute comebacks, and games you want to watch over and over again.
When being there means everything, we make sure you never miss a moment.
Why you’ll love working at PlayOn
Product, potential, and people. We’re a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions.
This is a growth-stage company, meaning your contributions have real impact. You’ll have opportunities to grow your skills, tackle meaningful problems, and make a difference in the lives of schools and the students and fans they serve.
Our culture is built on accountability, collaboration, growth, and fairness. We don’t just show up—we show up for each other. Everyone wears the same jersey, and we play hard, make the extra pass, and cheer one another on. Losses teach us, challenges motivate us, and persistence drives us forward. We value integrity over shortcuts, choosing to do what’s right even when it’s hard. Together, we strive to be better every day—because we know that’s how we win as a team.
The Benefits We Offer
Multiple medical insurance plans to choose from
Dental, vision life and disability insurance
Employee Emergency Fund
Company equity (stock options)
Open PTO policy
401K plan with company match
Hybrid/flexible work environment
Note: Must be a full-time employee to participate in the company’s employee health benefit plan. Part-time employees and interns are not eligible to participate.
