📍 Hybrid – Palo Alto (2 days/week onsite)
 VP of Product

About Midi:

Midi Health is the fastest-growing virtual clinic for women in midlife. We provide insurance-covered care for perimenopause, menopause, and related health needs — delivered by expert clinicians who listen and care. Our mission is simple: help women feel strong, focused, and healthy through every stage of life. We’re backed by top-tier investors (including Google Ventures), trusted by leading health plans and employers, and scaling nationally.

The Role:

This is a high-impact product leadership role shaping how patients discover Midi, access care, and engage with our platform throughout their health journey. As the Principal Product Manager, Patient Experience, you will own the end-to-end patient journey — from acquisition and activation to engagement and retention.

You’ll define and drive the strategy for our Patient Experience Product Group, partnering closely with Marketing, Engineering, Design, Data, and Growth. You’ll also collaborate tightly with our Care Delivery product group peer to build a seamless experience that connects clinical care with patient outcomes.

If you thrive at the intersection of consumer product, behavioral engagement, and healthcare transformation, this is a role where you can change lives at scale.

The impact you will make:

• Drive massive business and patient impact by owning our core product experience

• Shape patient-centered healthcare in a category-defining company

• Lead high-visibility initiatives in a rapidly scaling environment

• Build growth loops and engagement strategies across product + lifecycle

• Work with an exceptional Product and Executive team in a mission-driven company

What You’ll Do:

• Define and champion the product vision and long-term strategy across the full patient lifecycle

• Build and own the product roadmap for Patient Experience

• Lead a cross-functional product pod (engineering, design, analytics)

• Own product-led growth: acquisition, activation, engagement, and retention

• Partner with Marketing to drive funnel conversion and lifecycle experimentation

• Define lifecycle communication strategy across email, SMS, and in-app

• Drive core platform improvements that improve experience and retention

• Own key metrics: conversion, activation, retention, LTV, satisfaction

• Leverage quantitative + qualitative insights to inform roadmap and feature design

• Communicate priorities and influence direction across executive stakeholders

What You’ll Bring:

Must-Have Experience

• 8+ years in Product Management with a track record of owning high-impact product areas. 

• Experience building and optimizing direct-to-consumer products at scale

• Strong understanding of conversion funnels, growth loops, and retention strategies

• Proven ability to translate business strategy into product roadmaps

• Comfortable leading through influence across engineering, design, marketing, and growth

• Excellent communication and storytelling skills with executive stakeholders

• Strong analytical mindset; experience with analytics tools (Mixpanel, Amplitude, Looker, QuickSight)

• Experience driving experimentation programs (A/B testing, growth experiments)

• User-obsessed builder who believes in solving problems through data + empathy

Bonus Points

• Experience in healthtech or other highly regulated industries

• Knowledge of lifecycle marketing platforms (Braze, Iterable, Klaviyo)

• Background working in B2B2C product environments

• Familiarity with EMR/EHR systems such as Athena

• Experience integrating product + growth + lifecycle into a unified journey

Who You Are 💫

• Strategic thinker and end-to-end owner

• Systems builder who connects product + data + GTM

• Comfortable operating at Principal level

• Fast decision-maker who favors impact over complexity

• Obsessed with simplicity, usability, and meaningful outcomes

• Mission-driven and excited to improve care for women

At this time, Midi is unable to provide visa sponsorship. Candidates must be authorized to work in the U.S. without current or future sponsorship needs.

The Salary range for this role will depend on experience.Midi pays  a competitive base salary, plus equity and benefits. 

While you’re waiting for us to review your portfolio, here’s some fun content to check out 🎥
https://www.youtube.com/watch?v=1px7i6MVjNg

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