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Roblox is hiring a

Principal Software Engineer, Ads Experience

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San Mateo, CA, United States
Posted 4 hours ago
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Job Description

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. 

At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. 

A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.

With Roblox’s daily active users growing at a record pace (now over 150+ million), we are seeking a Principal Engineer to join the our Ads Experience team to help build the next generation of immersive Ads on the platform. Our team sits at the core of advertising product engineering at Roblox, serving billions of ads to millions of daily users, while providing advertisers and creators the tools to run successful ad campaigns. 

This team is architecting the Ads engine that will power the next era of the Roblox economy. You won't just be building an ad system; you'll be defining a first-of-its-kind product that seamlessly connects brands and creators on Roblox's immersive platform. This is a foundational role where your technical vision will directly shape a multi-billion dollar business vertical, delivering real value to our developer community and opening up exciting opportunities for global brands. 

You Will


  • Collaborate with teams across the company to translate ambitious business goals into a concrete, multi-year technical roadmap for ad monetization, ensuring alignment with community values and user experience.
  • Build the services and tools responsible for managing complex ad campaigns 
  • Be a technical leader for the team and mentor junior engineers

  • Help recruit future talent for the team



You Have


  • 8+ years of experience developing a wide-array of software products

  • Demonstrable skill with frontend and backend technologies such as: React, Typescript, Javascript, Go, Java, C#

  • Experience with REST, API design patterns, and scalable containerized systems and microservices

  • Preferably worked in the Ad space and worked on Ad Management systems

  • A Bachelor's degree (or equivalent professional experience) in Computer Science or related engineering field 

You Are


  • Passionate about working on Immersive ads at Roblox

  • Inspired to create memorable user experiences

  • Focused on writing clear, readable, testable, modular, and monitored code

  • Excited about working on large-scale, consumer-facing mobile and web applications
Data-driven with a focus to provide quality metrics and monitoring

  • Collaborative and excel at working in teams, inspiring others, and driving projects collectively.

For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on this page.

Annual Salary Range
$289,460$338,270 USD

Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted).

Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.

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Salary Information

Salary: $190,000 - $285,000

🤖 This salary estimate is calculated by AI based on the job title, location, company, and market data. Use this as a guide for salary expectations or negotiations. The actual salary may vary based on your experience, qualifications, and company policies.

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