Support and shape the product adaptation for our African sportsbook, while acting as the key product link to Central Sportsbook.
The Wow
Partner with the Africa Commercial Lead to translate business goals and market insights into sound product decisions, align with the central roadmap, find synergies, and derisk delivery. Additionally, support ongoing optimisation of our retail sportsbook and enable third-party capabilities for use across brands and markets.
A taster of what you will be involved with:
- Act as the product counterpart to the Africa commercial lead: clarify goals, translate to requirements, and maintain a lightweight, transparent backlog for Africa.
- Align Africa asks with Central Sportsbook strategy, architecture, and standards; identify reuse/synergies to avoid oneoffs.
- Coordinate with Compliance & Legal to confirm regulatory fit, documentation, and audit readiness.
- Facilitate delivery with Product, Tech, Trading, and Operations, ensuring clear success criteria and quality gates.
- Partner with our Retail channel to ensure the existing retail sportsbook setup runs smoothly (no disruptions), continuously optimise the experience and processes, and drive a reliable rollout/support model across shops/terminals.
- Evaluate and integrate thirdparty capabilities (F2P, pools/jackpots, data & risk tools, content) for centralized use, defining scope, feasibility, and operating model.
- Provide structured product input for Procurement/Legal during RFIs/RfTs so vendors are assessed against the right usecases, integration needs, and technical fit.
- Own integration plans end-to-end (requirements → testing → rollout) with clear ownership across teams.
- Maintain a curated catalogue of approved partners and reusable integration patterns, including compliance notes and support playbooks.
- Provide crisp product briefs and decision memos (problem, options, risks, recommendation).
- Track outcomes postlaunch (adoption, stability, regulatory outcomes) and feed learnings into the central roadmap.
- Serve as a positive influence and catalyst within the SB product platform, fostering collaboration across the organization.
- Continuously benchmark the SB product against market trends, competitor offerings, and regulatory developments to identify opportunities for improvement.
- Support strategic initiatives and contribute to long-term sportsbook direction.
What we are looking for
- Proven experience as a Product Manager within the sportsbook.
- Deep understanding of African or emergingmarket betting behaviour, sports culture, and competitive landscape.
- Ability to translate commercial requirements into aligned product decisions; strong partner to the SB Manager Africa.
- Experience with thirdparty integrations and crossfunctional delivery; retail sportsbook experience is a strong plus.
- Strong collaboration skills across Tech, Trading, Commercial, Operations, Procurement, and Compliance.
- Excellent stakeholder management and structured communication.
- Understanding of regional product differentiation, third-party content feeds, and integrations.
- Familiarity with regulatory processes and working with Compliance/Legal on marketspecific nuances.
- Experience with F2P, pool betting, or multibrand sportsbook setups is highly beneficial.
- Fluency in English; French is a strong advantage, particularly for Francophone markets
- Strong grasp of industry trends and sportsbook dynamics, ensuring alignment with market needs.
Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.
Challenge accepted?
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