Product Marketing Manager

San Mateo, CA (Collab)/Remote

Key Function and Responsibility of the Role:

PlayStation is looking for a Product Marketing Manager with a unique blend of analytical rigor, strategic insight, and creative storytelling. Someone eager to solve complex business challenges and turn data into compelling narratives that can shape the future of gaming. This is an opportunity to grow your expertise at the heart of PlayStation’s iconic hardware business, influencing strategies that engage millions of players worldwide.

In this role, you’ll gain exposure to high-impact decision-making by translating deep market analysis, player insights, and business trends, into actionable strategies and frameworks that guide global roadmaps and bring clarity to some of the most complex challenges facing our platform. Your ability to synthesize diverse data points into clear, persuasive, and actionable recommendations, and communicate them through powerful, executive-ready presentations, will enable leadership alignment and unlock opportunities that shape how PlayStation shows up across its ecosystem of products, services, and experiences.

You’ll partner with Consumer Insights, Marketing Analytics, Global Sales Planning, Game Marketing, Third Party Relations, and Brand teams, to build a holistic view of the business and evaluate emerging trends, cultural shifts, and player behaviors. A critical aspect of this role involves crafting high-impact presentations that are visually compelling, strategically structured, and distill key insights to inform and align leadership around business priorities, opportunities, and success metrics. You’ll analyze cultural trends, market shifts, and player behaviors to translate them into strategies that not only drive measurable business impact but also uphold PlayStation’s commitment to delivering unforgettable play experiences.

We’re looking for someone with a sharp analytical mind and innate curiosity for uncovering insights that others might miss. You thrive on bringing order to complexity, building collaborative relationships, and inspiring action through clear, structured thinking. If you’re passionate about gaming and eager to make an impact at one of the world’s most beloved entertainment brands, this is your opportunity to help shape the future of PlayStation.

Key Responsibilities:

• Analyze market data, player insights, and business performance to develop actionable strategies and frameworks that inform PlayStation hardware and content roadmaps
• Synthesize complex information into clear, concise recommendations and present findings in executive-ready decks that drive leadership alignment and decision-making
• Develop strategic frameworks and tools that support cross-functional evaluations and guide key business decisions
• Create, maintain, and evolve content and hardware roadmaps in alignment with global teams
• Deliver timely, insightful competitive landscape updates to internal stakeholders and translate findings into actionable recommendations
• Review and coordinate analytics and research project inputs with internal partners
• Champion the voice of the player, ensuring customer insights inform strategies across the business
• Support content partnership initiatives that strengthen PlayStation’s position as a leading gaming platform
• Serve as a subject matter expert on the key drivers of platform demand, providing context for strategic planning and execution

Qualifications:

• BA/BS degree; MBA preferred
• 5+ years of experience in a strategic and quantitative field, such as strategy consulting, corporate strategy/finance, product strategy, investment banking; exposure to video game or entertainment industries is a plus

Experience

Strategic Leadership Experience

• Experience driving results through influence and collaboration with partner teams in global, consumer-facing organizations, with increasing levels of responsibility
• Strong analytical and problem-solving skills, with the ability to navigate complex and ambiguous challenges
• Proven track record of developing data-driven strategies that translate insights into meaningful, actionable insights
• Strong understanding of business operations, with sharp strategic thinking and prioritization skills, and proven ability to manage multiple projects simultaneously in a fast-paced, dynamic environment
• Proactive approach to assessing high-impact business challenges of diverse scope and guiding cross-functional teams toward effective solutions
• Demonstrated ability to be trusted with sensitive information, handling it with discretion while collaborating effectively under pressure
• Exceptional communicator with strong verbal and written skills, adept at distilling complex ideas into accessible language and crafting compelling narratives that resonate across stakeholders
• Demonstrated ability to develop and deliver high-impact presentations that are visually compelling and strategically structured to inform, persuade, and inspire action

Thought & People Leadership Experience

• Driven for results: Commitment to high standards and passionate about goals/beliefs in the face of complex obstacles/roadblocks
• Strong collaboration and inclusion skills: Works productively & co-operatively within the group and across business units/functions to form deep and trusted relationships to achieve common goals – high emotional intelligence cultural awareness
• Innovative problem solver: Views challenges as opportunities, solution oriented, creative problem solver for each project and is willing to champion new ideas with their manager and partners
• Self-starter: Thrives in fast-paced, dynamic environment, with ability to work independently, with little need for instruction, while maintaining communication with leaders and leaders’ peers to ensure partner teams feel informed and supported
• Passionate: Brings positive energy and enthusiasm to get results and affect meaningful change
• Efficient: Excellent prioritization and multi-tasking skills, with an ability to manage multiple projects with proficiency and professionalism

Other Attributes

• Passion for video games and strong familiarity with modern console and PC gaming, digital gaming ecosystems, and gaming culture
• Proficiency in technical analytical tools, including Excel, Tableau, and applying statistical methods to uncover meaningful insights and inform strategic decisions
• Strong strategic planning skills with the ability to research, synthesize, and champion ideas through stakeholder alignment and review processes
• Nimble, resourceful, and detail-oriented; thrive in both independent and highly collaborative work environments
• Energetic, ambitious, and disciplined team player with a strong work ethic and positive attitude
• Proactive and organized, with a proven ability to manage complex plans across multiple internal and external stakeholders
• Innately curious and knowledgeable about consumers, and the art and science of data informed product strategy
• Deep understanding of consumer behavior, marketing dynamics, and cultural trends
• A bias for action, with the ability to navigate ambiguity and deliver results in a fast-paced environment

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