Hinge Health is moving people beyond pain by transforming the way it is treated and prevented. Connecting people digitally and in-person with expert clinical care, we combine advanced technology, AI and a care team of experts to guide people through personalized care directly from their phone. Our approach is proven to reduce pain by 68%, prevent 42% of new opioid prescriptions, and avoid more than half of joint replacement surgeries. Available to 18M people, Hinge Health is trusted by leading health plans and employers, including Land O’Lakes, L.L. Bean, Salesforce, Self-Insured Schools of California, Southern Company, State of New Jersey, US Foods, and Verizon.
Hinge Health Hybrid Model:
We believe that remote work and in-person work have their own advantages and disadvantages, and we want to be able to leverage the best of both worlds. Employees in hybrid roles are required to be in the office 2 days/week. We will be expanding to 3 days/week in the office beginning April of 2024.
About the Role
We're looking for a results-oriented product marketer to join our growing team. This role will work closely with the product, commercial, and clinical teams to drive the go-to-market activities for our growing product portfolio.
You'll collaborate with the director of product marketing to develop compelling value propositions, messaging, and assets and deliver the foundational work required to launch new products to our employer benefits, consultant, and health plan clients. You will leverage market insights to define personas, messaging, and product strategies, then drive the cross-functional execution of those tactics.
Our ideal candidate has deep customer and market curiosity and the ability to translate those insights into meaningful messaging and GTM strategies.
-Drive the tactical execution required to deliver on the go-to-market strategy for a product.
-Collaborate with the director of product marketing to create compelling value propositions and narratives that help us rise above the competition.
-Highly collaborative as a member of the cross-functional team.
-Exceptional project management skills.
-Strong verbal and written communication skills.
WHAT YOU’LL ACCOMPLISHUse market and customer insights to identify market opportunities, inform the product roadmap, validate product concepts, segment audiences, and shape GTM strategies.Develop positioning, narrative, and messaging strategies that drive our audiences to action and differentiate us from the competition.Collaborate with the director of product marketing to create the go-to-market strategy for new products and features and orchestrate the cross-functional execution plan to achieve business goals.Create compelling product marketing assets, evidence, and enablement to support demand generation and sales efforts.WHAT WE'RE LOOKING FORGTM Success: Track record of successful product launches.Market Research: Gathering insights from internal and external sources, assessing the impact, and making strategic recommendations. Messaging: Experience developing compelling internal content and training for sales, customer support, and marketing, as well as effective external product marketing assets, including videos, demos, one-pagers, and sales pitches.Project management: Getting things done and effectively prioritizing many competing demands. Strong project management skills are a must, with experience managing design teams, freelancers, and agencies to scale quality content in a fast-paced environment.Resilient & adaptable: Passionate about execution excellence, with a track record of bringing creativity, positivity, and high energy to complex projects. Able to roll with the punches. Effective fire-fighter. 4+ years of experience in B2B digital health product marketing at hyper-growth companies in complex verticals such as healthcare. Bachelors Degree
About Hinge Health:
LinkedIn recently named Hinge Health one of the Top 50 Startups. Forbes, Fast Company, and Inc. have also recognized our technology, innovation, and culture.
Since our founding in 2014, we've raised more than $800 million from leading investors, including Coatue and Tiger Global. We work with 1000 customers across every industry and the public sector — including Salesforce, Verizon, and the State of New Jersey — to give more than 23 million people access to the care they need. We’re positioned to continue leading the market with unmatched investments in clinical research, care innovation, machine learning, AI, and computer vision.
Diversity and Inclusion:
Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
We provide reasonable accommodations for candidates with disabilities. If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter.
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