Fliff unpacks sports gaming into social, free-to-play games for all types of sports fans. We've built a social sports gaming experience that allows users to compete for leaderboard positioning, to achieve badges and build their status within the game.

We are pioneering play-for-fun sports gaming, with our flagship social sportsbook experience that includes sweepstakes promotions and loyalty rewards. We provide sports fans with fun, engaging, and free-to-play alternatives to real money gaming.

As Fliff continues to expand across sportsbook, daily fantasy sports, social gaming, and future gaming experiences, promotions remain one of the most powerful tools for influencing customer behavior, driving engagement, and creating differentiated player experiences.

We’re looking for a Promotions Strategy Manager who understands how incentives influence customer behavior and can help shape the future of promotional strategy at Fliff.

The Role

The Promotions Strategy Manager will help determine what offers Fliff runs, who receives them, how success is measured, and how promotional spend can be optimized to drive customer engagement and long-term value.

This role sits at the intersection of promotional strategy, customer behavior, analytics, competitive intelligence, and operational execution. You will partner closely with Lifecycle Marketing, Product, Analytics, Finance, Compliance, and VIP teams to develop and optimize promotional programs that support business growth while maintaining sustainable economics.

This role reports to the Senior Director of Lifecycle Marketing.

What You’ll Do

Develop Promotional Strategy

Design customer incentive strategies that support acquisition, engagement, retention, reactivation, loyalty, and monetization objectives

Develop promotional concepts, offer structures, and qualification criteria across customer segments

Recommend promotional investments based on customer behavior, business objectives, and market trends

Identify opportunities for cross-product promotions and new incentive strategies

Own Promotional Performance & Economics

Evaluate promotional performance and return on investment across offer types and customer segments

Analyze redemption behavior, promotional costs, customer response, and offer effectiveness

Support promotional forecasting, budgeting, and cost management efforts

Measure incrementality and identify opportunities to improve promotional efficiency

Help establish best practices around promotional testing and optimization

Lead Competitive Intelligence

Maintain a constant pulse on promotional activity across sportsbook, fantasy sports, social gaming, social casino, and adjacent industries

Track competitor acquisition offers, retention programs, loyalty initiatives, VIP incentives, and event-based promotions

Identify emerging trends, opportunities, and risks within the promotional landscape

Bring new promotional concepts, mechanics, and customer engagement ideas to the business on a regular basis

Manage Promotional Portfolio & Calendar

Own Fliff’s promotional calendar and promotional portfolio across products and customer segments

Coordinate promotional scheduling across customer segments, business objectives, sporting events, product launches, and enterprise initiatives

Manage promotional inventory and offer prioritization across identified segments

Partner with Lifecycle Marketing, VIP, Social and Product teams to ensure successful deployment of promotional initiatives

Drive Experimentation & Optimization

Design and execute structured testing plans for promotional initiatives in coordination with Analytics

Evaluate offer mechanics, incentive values, timing, targeting, and promotional frequency

Partner with Analytics teams to measure outcomes and identify optimization opportunities

Establish repeatable processes that improve promotional performance over time

What Success Looks Like

Within your first year, you will:

Build a strong understanding of Fliff’s promotional performance and customer behavior

Establish a consistent competitive intelligence process

Improve promotional efficiency and effectiveness across key customer segments

Develop scalable promotional planning and governance practices

Become a trusted resource for promotional strategy, incentive design, and competitive promotion trends

We are a multinational company with our headquarters based in Philadelphia, and offices in New York, Austin, and Sofia, Bulgaria. Wherever we are in the world, we pride ourselves on being a close-knit, focused team that is welcoming and friendly, and the work that we do is always interesting and rewarding. Wherever we are in the world, we pride ourselves on being a close-knit, focused team that is:

Welcoming and Friendly

We want to reflect the diversity of the cities we serve. By creating an inclusive culture where everyone can thrive, we’ll make Fliff better for employees and customers alike.

Lively and Creative

We respect and value each other’s ideas, experience and expertise. There is no such thing as a bad idea; only ideas that are executed and ideas that are discarded after consideration.

Stimulating and Rewarding

We know bright minds love a challenge, and we understand your desire to see your hard work pay off. We’ll make sure your daily tasks align with your career ambitions as we grow together.

Equal Employment Opportunity Statement

Fliff is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Join Our Team!

If you're ready to be part of an exciting, innovative, and dynamic team, apply now to help shape the future of sports gaming with Fliff.

IMPORTANT NOTICE: The privacy and security of applicant information is paramount and we take fraud attempts very seriously. Please note that Fliff will never ask for payment or personal financial information during the application process. All of our legitimate job opportunities can be found on our official career site (https://www.getfliff.com/careers). Please be cautious of communications and links that come from non-company email addresses (@getfliff.com), social media messaging platforms or unsolicited phone calls.

Fliff is hiring a Promotions Strategy Manager

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Fliff is hiring a Promotions Strategy Manager

Job Description

Skills & Technologies

Explore Biotech Careers

Salary Information

Create a Job Alert

Related Opportunities

HR Generalist (6-Month Contract)

VIP Program Manager

Director / Senior Director, CRM & Lifecycle Marketing

Promotions Director

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