Job Description

Based in London and reporting to the SVP of Marketing & Publicity, the UPCG Publicity team is responsible for the strategic planning, implementation, and project management of integrated publicity campaigns across all UPCG and select Focus Features releases globally across the entire lifecycle of the release – from pre-production through to production, theatrical, home entertainment, TV/SVOD and beyond!

The team’s purpose is to ensure all campaigns meet strategic objectives and support business priorities. We consistently collaborate with internal and external teams to provide strategic publicity input alongside broader marketing strategy contributions to ensure the execution of holistic marketing campaigns globally. The Global Publicity team not only works on a global strategical level but is also here to work with local publicity teams to understand specific local market strategies, concerns and nuances.

The role reports to the Director, Publicity and can include travel and work outside of office hours. The Publicity Assistant role will underpin the work of the entire team. This role is trusted to support the rest of the team in the implementation of strategic campaigns across a range of PR campaigns. A passion for the film industry is essential and excellent organisation and quality communication is key. You’ll need to be proactive and resourceful with the ability to pre-empt what is required for your campaigns and by the wider team. The ideal candidate will be eager to learn, driven to contribute to the team and have a positive can-do attitude. Experience in entertainment PR is not essential but experience at a Junior Publicist or Account Executive - Senior Account Executive level in a similar role is desirable

PERSON SPECIFICATION

• Attention to detail – check everything, then check it again. Even if you didn’t do it
• Be a team player – we work in teams almost all of the time so you need to be dependable
• Bring the energy – and be prepared to keep a cool head when working under pressure
• Be a fast learner – you’ll need to be able to take in a lot of information and learn on the job
• Add some value – get out of your comfort zone, pitch your ideas and contribute thinking to shape campaigns
• Be positive – for those eager to learn, this is a fantastic opportunity to grow and build a career in a creative environment
• Ability to juggle a high volume of workload and identify priorities in a high-pressured environment
• Driven to learn and contribute to the wider department

DUTIES

• Supporting the team in the strategic planning and implementation of Publicity campaigns including day-to-day management of PR agencies and territory liaison
• Contribute to brainstorming meetings and help to develop campaign strategies and creative ideas
• Manage talent interviews including drafting schedules, assisting with interview nominations, collating requests, overseeing junket/virtual interviews and talent handling where appropriate
• International festivals managing and updating the festival bible, making festival submissions, liaising with festival contacts, nurturing relationships with festival contacts
• Asset management (stills, video clips, trailers, artwork etc) across all titles, uploading assets onto relevant platforms, making assets available to local territories, agencies and press.
• Coordinate Screenings - Booking screening rooms, collating RSVPs, covering screenings, gathering reactions where required
• Logistics of international travel, press junkets, set visits, press trips, premieres, special events e.g. booking cars, groomers, flights, hotels, crews, groomers etc
• Collation and reporting of coverage and updating campaign reports and producing presentations. Compose and distribute publicity updates and filmmaker reports as needed
• Research around our broad range of film, TV and entertainment projects that often have specialist subjects at their core
• Administrative duties, including but not limited to raising POs, handling invoices, managing credit card expenses and budgets, vendor management, database management, issuing screening links
• Meeting management including but not limited to preparing agendas, coordinating meetings and taking minutes when requested, booking meeting rooms, acting as a scheduling liaison on behalf of publicity team with filmmakers, talent reps and other departments
• Monitor industry news, keeping your finger on the pulse of current affairs, media/film trends, competitive landscape and overall zeitgeist and share findings internally

Occasionally assist the team at out of hours events e.g. evening and weekend screenings, set visits, film festivals Q&A’s & special events