OVERVIEW

Following the vision and strategy set by the Manager Store Experience, the Retail Experience Specialist (RES) bringing to life all projects and experience-related programming in preparation for deployment to ALO’s store teams. They compile directives from their respective managers, stakeholders, and sponsors, and ensure that the content delivers value, quality, and benefits the organization. The RES owns the development, coordination, and ongoing optimization of store experience content and programs, ensuring they are relevant, engaging, and operationally practical. The RES is responsible for ensuring projects are running on time and supports with the delivery of these projects to the field throughout their full lifecycle.  

Working cross-functionally, this role blends program management, content creation, and performance analysis. Success in this role requires strong clarity of ownership, an ability to simplify complex ideas, and a sharp understanding of how store teams consume information and apply it in real time. 

RESPONSIBILITIES  

Store Experience Content & Enablement 

• Own the creation and evolution of selling and styling content that supports store teams in delivering elevated guest experiences.
• Develop written communications such as selling and styling newsletters that translate trends, product stories, and priorities into clear, actionable guidance for store teams.
• Produce and manage selling and styling video content, partnering with internal teams as needed to ensure content is engaging, on-brand, and easy to apply on the sales floor.
• Create monthly trend and insight reports that synthesize product, guest, and field insights into practical takeaways for store and field leadership. 

Learning Tools & Program Assets 

• Design facilitator guides and supporting materials that enable consistent delivery of store experience programs, trainings, and meetings.
• Support the development of learning tools using a variety of formats (written, visual, video, and presentation-based) to accommodate different learning styles.
• Ensure all learning and experience assets are clear, well-structured, and ready for field execution. 

Presentations & Executive-Ready Materials 

• Design polished presentation decks for internal meetings and conferences, ensuring clarity of message, strong storytelling, and brand alignment. 
• Translate complex initiatives, strategies, and insights into visually compelling and easy-to-understand presentations for diverse audiences. 

Platform & Resource Management 

• Maintain and organize the Zipline resource library, ensuring store-facing materials are accurate, up to date, easy to navigate, and clearly categorized.
• Partner with cross-functional stakeholders to ensure materials published to Zipline reflect current priorities and best practices.
• Support ongoing audits and clean-up of outdated or redundant materials to maintain a high-quality experience for store teams. 

Program Execution & Cross-Functional Partnership 

• Manage experience-related programs from concept through delivery, including timelines, dependencies, and stakeholder alignment.
• Partner with subject matter experts across the business to ensure content accuracy, relevance, and consistency.
• Act as a point of connection between Store Experience, Digital Education, and other partners to ensure seamless delivery of content and programs. 

Measurement, Insights & Continuous Improvement 

• Analyze program performance and feedback using data from Zipline engagement, post-training assessments, surveys, and other relevant sources.
• Synthesize qualitative and quantitative feedback into clear insights and recommendations.
• Share findings with stakeholders and apply learnings to continuously improve store experience content and programs. 

Qualifications

• Excellent verbal and written communication skills with a high attention to detail
• Graphic design and video editing experience required
• Strong organizational skills with the ability to manage multiple workstreams across varying content formats
• 3-5 years of experience in retail management, training, or learning design required
• Microsoft Office (PowerPoint) & Adobe Suite proficiency required
• Experience supporting virtual or in-person facilitation a plus 

The base salary range for this position is $70,000-$90,000 per year which represents the current range for the base salary for this exempt position. Please note that actual salaries will vary based on factors including but not limited to location, experience, and performance. As such, on occasion and when applicable, there is the possibility that the final, agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the company’s total rewards package for exempt employees. Other rewards may include performance bonuses, long term incentives, a PTO policy, and many other progressive benefits.