IMG’s digital team provides Consultancy and Agency services to accelerate the digital performance of the biggest names in sport. We create and execute strategy, produce engaging content, improve the use of social media and can help you deliver against your wider business objectives. We build teams and select the best technology partners to improve the way digital is used to engage and inspire fans, build brand profile and generate revenue. The IMG Digital team are looking for a Senior Account
The position will be wide-ranging and may include tasks such as leading a variety of digital content projects, writing and presenting content strategies, auditing client digital production operations or developing creative concepts as well as directly supporting our clients on a regular basis. It is possible that this person may be embedded with a client as part of the role.
Key Responsibilities and Accountabilities
Presenting ideas, campaigns and strategies to clients of all levels of digital maturity Creation of digital content strategies based on solid understanding of production capabilities and platform knowledge Determining and clarifying a range of strategic and operational problems via consultation (e.g. running interviews, leading workshops) Analysing and interpreting research and stats to detect trends and create strategic and operational recommendations Identification of revenue growth, customer acquisition and retention opportunities for 7L clients and delivery of relevant recommendations Writing client facing reports and presenting key findings to senior management Resource planning, project management and milestone tracking Contributing to business development of new and existing clients; including responding to RFPs and competitive tender processes, proposal writing and business modelling
Knowledge and Experience
Essential Extensive and broad digital experience Professional hands-on • experience in at least two of the following areas: Digital content production Digital innovation and technologies. Content, social media and platform strategy (design and/or implementation). Commercial content experience (for example, branded content or social media monetisation) • Experience of running social media channels or websites Performance and analytics monitoring Content, marketing and social media (major platforms, across the full creative suite).
Skills and Abilities
Solid • experience in digital content, social media, marketing or commercial roles A keen understanding of digital technologies, social media platforms, websites, apps and content production Technically savvy and passionate about the latest digital trends and developments • Excellent analytical and problem solving skills Excellent client-facing skills or • experience of working with a wide range of senior stakeholders within an organisation A passion for sport and its ability to positively impact society Comfortable under pressure (presenting, running workshops, giving clients feedback etc.) Excellent administrative and organisational skills with the ability to prioritise, manage budgets and meet tight deadlines Demonstrable ability to learn new skills with a readiness to share those skills among other members of the team Strong initiative with a 'can do' attitude and willingness to be flexible in approach to achieve desired outcomes Enthusiasm for the opportunities presented by digital technology Hard-working, flexible and adaptable Customer or client-focused approach A passion for digital culture and sport
Working Conditions
This role will be based at Chiswick Park, with some flexibility on remote working as appropriate May be required to attend (and travel to) locations, including other IMG buildings and meetings Unsocial hours may be required, as dictated by the demands of the business schedule Adapting to use of new systems and technology where appropriate IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and events management. It powers growth of revenues, fanbases and IP for more than 200 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, DP World Tour, and The R&A, as well as UFC, WWE, and PBR.
IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.
Work on cutting-edge sports data and analytics. Join a team that's revolutionizing how we understand sports performance with AI and machine learning.
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