Senior Brand Manager (New & Live Games) at Wooga

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We are proud to belong to the TOP 1% of all employers in Germany 2021, 2022, 2023 & 2024!

Our Story

At Wooga, we are very proud of the diverse, creative and friendly environment we have established and we believe you will enjoy working with some of the best people in the industry. Each of our Woogas plays an important role in our success as a company and in shaping our culture. We really value our razor-sharp focus on story-driven casual games, excellent craftsmanship, truly collaborative way of working, and the values we strive to live up to every day. We create joyful experiences that awaken our players’ desire to see what happens next. Based in the heart of Berlin, with over 300 employees from around the world, we work together to create high-quality casual games with engaging stories at the core of the experience.

What you will do:

Work with product teams to define the product development process for new games, ensuring strong positioning and marketability
Support the execution of brand strategy for Wooga’s live games
Create and execute a comprehensive framework to evaluate optimal product-market fit for new games in concept-stage, effectively engaging key stakeholders in the process
Own product pitches from Publishing side, providing insights about potential market and audience
Provide audience insights to the product team for concept refinement and MVP testing
Conduct market and audience research to guide the game development process
Lead brand development strategies for new games from concept stage to market launch
Transform research and insights into audience-relevant initiatives and strategies
Be the voice of our players to build their best experiences in- and outside of the game
Mentor people across the company on brand development topics
Build operational plans, define discipline goals and KPI’s
Own discipline budget

What you bring:

Experience in product development processes for new digital products, ideally games
Proven experience in brand development, operational marketing and working with Product Teams for new products
Ideally, a track record of successfully having shipped new games within a studio
Strong ability to construct frameworks/systems effectively to speed up our pipeline in the New Games Division
High motivation to work on the evaluation of new game concepts and their marketability
In-depth knowledge of market dynamics, competitor analysis, and how to translate insights into clear actionables and business opportunities
Expert knowledge in brand strategy, consumer insights (segmentation, surveys, focus groups) and testing strategies (themes, art styles, heroes, etc.)
Demonstrated marketing & analysis skills with an ability to map an exceptional understanding of business drivers
Strong ability to take ownership and responsibility for projects, to anticipate problems, manage resources, and drive things forward
Great communication and stakeholder management skills, with the ability to get buy-in from different stakeholders across disciplines and seniority levels
Interest in new technologies and how we can use them to leverage our capabilities

Please note: Research has shown that some under-represented groups in the gaming industry (eg: women) tend to apply only if they meet every single requirement. Here at Wooga, the desire to learn and the willingness to solve problems are more important to us than your experience on paper. We encourage you to apply even if you do not think that you tick all the boxes - thinking outside of such boxes and embracing the diversity of mindsets and backgrounds is what we believe makes our teams thrive.

Our Promise

Shape the future! Challenge the status quo and team up with a diverse group of experts (over 57 nationalities!) working on crafting the world’s best games.
We offer a generous relocation package and home search support if you are not already located in Berlin. Did we mention that we also cooperate with Kindergartens?
Make use of a significant education budget and extra days off for self-development. Join our meet-ups, talks, brown bag lunches, internal trainings, workshops and many others.
Enjoy the yoga, mindfulness app, sports and transport subsidies. And a Purpose Day to donate your time to a worthy cause!
Did you know that German is the third most commonly taught language worldwide? Learn it too! We offer German language classes for you and your significant other.
With our hybrid work model you will work in the office with your teams twice a week, to encourage in-person collaboration and team bonding The other three days you can choose if you want to work from home or from the office. We also offer 10 days a year to work from abroad. We got your back!

At Wooga we are committed to providing a friendly, safe and welcoming environment for everyone who works here or with us, regardless of gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age, religion (or lack thereof) and game preferences. Be yourself, we like you that way!

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