Flohealth is hiring a
Senior Conversation Designer - (Fixed-term contract, 14 months)

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We’re quite proud of our achievements…

350M+ downloads, 65M monthly users, #1 by installs in the iOS Health category, 4.9 stars on the App Store (3M+ reviews), backed by 7 VCs, annual revenue at 9 figures, and a valuation close to $1B.

We’re a growing, Series B funded HealthTech building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.

We’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide. 


The Job

In this role, you will be responsible for crafting dialogue for Flo’s chatbot that supports, informs, and inspires our users to learn more and improve their health.

Working across various topics, from sexual health to pregnancy and conditions like endometriosis, you will design and write chat experiences that are accessible, engaging, and meet the high standards of Flo’s voice, as well as pass our medical and legal reviews.

You will be joining a small but market-leading team of conversation designers and engineers, part of a wider chatbots product team dedicated to creating unrivaled user experiences. This role straddles content and design to deliver top-notch experiences within Flo’s Health Assistant feature.

In order to ensure your chat experiences are designed as strategically as possible, you’ll also work closely with our product analysts to understand the performance of every interaction, and to ensure every initiative you work on ladders up to our business goals and mission.

If you’re passionate about merging copywriting with user experience design and are looking for an opportunity to make a significant impact in the health tech space, we encourage you to apply for this role.

Your Experience

Must have:

  • Ability to produce excellent, focused, and empathetic chat experiences that assist users effectively.
  • Experience in writing engaging, long and short-form content derived from complex information.
  • Data and analytical acumen, using analytics to inform design decisions, being capable of analysing performance data and making iterative improvements.
  • Skills in designing chat experiences that align with and advance our quarterly business objectives.
  • Ability to present your designs to stakeholders and engineers tasked with building the final product
  • Flexible and motivated mindset, adept at managing multiple small tasks or dedicating to a single project over an extended period.
  • Willingness to collaborate closely with various teams and learn from different disciplines to create the best products.
  • Growth mindset – be open to receiving and acting on feedback, keen on identifying and filling gaps in knowledge and skills.
  • Proactive attitude, be an active participant in meetings, presentations, and projects, with a knack for spotting and initiating content or process enhancements.

Nice to have:

  • Experience in conversation design within a product company, particularly an app.
  • Familiarity with Agile methodology.
  • Background in a startup environment.
  • Proficiency with tools like Looker, Jira, Figma, Miro, and Contentful.

You'll be responsible for:

  • Creating release-ready chat experiences that pass rigorous content, medical, and legal checks.
  • Generating innovative ideas for Flo’s chatbot, using insights and data to justify new angles and formats.
  • Regularly assessing the performance and business impact of your chat experiences, suggesting and planning improvements.
  • Presenting your work and insights to the wider team and across other teams.

What you wont be doing:

  • Creating non-essential chat on general lifestyle topics – our content is focused on menstrual and reproductive health.
  • Having total autonomy to create and execute chatbot projects in isolation. All of our work is a team effort, involving input from everyone from product managers to medical advisors. 
  • Operating independently without team support – we work and thrive as a collaborative unit.

Your targets will be:

  • Directly contribute to meeting team metrics like trial sign-ups, engagement rates, completion rates, and user retention.
  • Follow and enhance production processes effectively.
  • Help contribute to a team environment that is positive, honest, curious, and collaborative.


Salary Range - per year
£64,000£68,000 GBP

Ranges may vary depending on your skills, competencies and experience.


People perform better when they’re happy, paid well, looked after and supported. 

On top of competitive salaries, Flo's employees have access to:

  • A flexible working environment with the opportunity to come into the office and work from home
  • Company equity grants through Flo’s Employee Share Option Plan (ESOP)
  • Paid holiday and sick leave 
  • Fully paid female health and sick leave, in addition to holiday and regular sick leave
  • Workations - an opportunity to work abroad for two months a year
  • Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
  • Career growth, progression, and learning development resources
  • Annual salary reviews
  • Unlimited free premium Flo subscriptions
  • A whole host of other benefits (health/pension/social schemes)


Our Culture

We’re problem solvers, we’re adaptable, we’re empathy driven and results led. 

People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place. Being part of a  growing business means that sometimes it's not easy and we work hard, but our mission is always at the forefront of what we do. 

Diversity, Equity and Inclusion

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.

By applying for the above role, you confirm that you have reviewed our privacy notice for job applicants: https://flo.health/privacy-policy-for-job-applicants 

Estimated Salary range:

Our salary intelligence, powered by our AI algorithms, has calculated an estimated range for this position between $55,000 - $75,000 . Please note that the actual salary for this position may vary, as it is dependent on various factors including but not limited to experience, location, and market dynamics.

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