CREATIVE PLANNING / Lead the creative briefing process by distilling client assignments, infusing them with trends and insights to inspire the creative process

***Our headquarters are in Stamford, CT, but the location of this position can be flexible with a priority given to candidates open to hybrid work in one of our office locations - - Stamford, CT, New York, NY, Chicago, IL, Charlotte, NC, Los Angeles, CA or Atlanta, GA. We will also consider a remote-based working arrangement for qualified candidates with East Coast working hours as a prerequisite.

We’re looking for people who are curious and driven to uncover the truth. You have a passion for sports, culture and a deep understanding of how people think and act – a belief that everything starts with empathy.

You take a step back from assignments to see what’s missing and ask bigger questions. To find new ways to distill and articulate information, new channels to communicate with audiences, and new insights that lead to impactful creative.

You’re a passionate storyteller who is comfortable working across mediums. You care how something is communicated, not just what.

The job will have you working with creatives, account leads, technologists, and an expanded strategy division. You can’t help but rally people around the work and create a collaborative creative atmosphere.

THE WORK YOU'LL DO

• Lead the creative briefing process, transforming research into a constant stream of inspiration, insights, and thought starters for the creative team
• Collaborate with an expanded team (client and account) to distill assignments into strong creative briefs and sell-in creative strategies and positionings.
• Identify primary research opportunities to uncover new consumer and brand truths
• Be resourceful in leveraging existing syndicated or desk research to fortify and inspire the creative process
• Collect and catalog data and insights, turning research into reports that inspire internal teams and are shared externally as thought leadership
• Create consumer journeys along with brand positioning, identity, and messaging architectures

THE BIGGER TEAM YOU'LL JOIN

Octagon is the global sports, entertainment, and experiential marketing arm of the Interpublic Group.

We take pride in being Playmakers – finding insightful, bold ways to create play in our work, our lives, and in the world. We believe in the power of play to create big ideas and unlock potential for our clients and talent.

We can put ourselves in the shoes of fans because we ARE fans – of sports, entertainment, and culture at large. This expertise allows us to continually evolve the fan experience across sports and entertainment alongside some of the biggest brands and talent in the world.

The world needs play more than ever. Are you a Playmaker?

WHO WE'RE LOOKING FOR

• 4-7 years of relevant advertising/marketing experience, ideally in brand planning, strategy, or research
• Experience in inter-agency projects/collaborations a plus
• Demonstrated history of developing creative briefs that directly impacted creative
• Led research and analysis that uncovered consumer or brand insights
• Additional experience with brand positioning, campaign creation, strategic frameworks, digital and channel strategies, and customer journeys

The base range for this position is $80,000 – 110,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure, and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications

Octagon’s comprehensive benefits package includes:

• Unlimited PTO policy – we understand you need time for play!
• Competitive medical/dental/vision insurance plans with FSA/HSA and Dependent Care FSA options. Pet Insurance for those who need it too!
• Generous Family and Parental Leave Policy (12 weeks) with eligibility extended to all parents regardless of gender or primary/secondary caregiver status
• Access to our parent company (IPG) Savings plan (401K program) with company match as well as an Employee Stock Purchase Plan (ESPP)
• Pretax Transportation/Commuter Benefits and Parent Travel Program
• Dedicated Mental Health resources including Headspace membership, Employee Assistance Program (CCA), and more
• Discount portal for everyday goods and services
• Employee Resource Groups and inclusive diversity programming and initiatives
• Personal Development programs

Octagon is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status, or any other basis prohibited by law.

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