Job Description

About AlayaCare:

At AlayaCare, we’re revolutionizing the way that home healthcare is delivered. Our leading cloud-based software allows our customers around the world to manage their employees, scheduling, billing, and enable better delivery of care. We're a fast-growing SaaS company with a team of 550+ team members across Canada, US, Australia, and Brazil. We aim to be the world leader in home healthcare software solutions as we empower providers to deliver better health outcomes to their patients and clients. We pride ourselves on our open and transparent culture, our bias for action, and being committed to a workplace where we can be ourselves.  

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About the Role

AlayaCare is seeking a Senior Digital Marketing Manager to lead and optimize our paid media, SEO, and digital marketing programs to drive pipeline and revenue growth. In this role, you will be at the forefront of scaling our demand generation efforts across search, paid social, and other key digital channels. You will own our paid media strategy (LinkedIn Ads, Google Ads, and more), enhance our SEO performance, and optimize our website's conversion paths. Working closely with marketing leadership, you will analyze campaign performance, adjust budgets strategically, and continuously improve marketing efficiency to support AlayaCare’s high-growth goals. If you are passionate about data-driven marketing, digital performance optimization, and full-funnel strategy, this opportunity is for you.

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A Day in the Life

• Own and manage LinkedIn Ads, Google Ads (Search, Display, YouTube), and retargeting campaigns with a focus on driving quality pipeline and ROI.
• Optimize paid social strategies, particularly on LinkedIn, with ABM, thought leadership, and conversion-focused campaigns.
• Continuously refine ad performance, messaging, and audience segmentation to improve conversion rates and cost efficiency.
• Develop and execute an SEO strategy to boost organic traffic and inbound leads, collaborating with the content marketing team to build SEO-driven content.
• Enhance website pages for search visibility, user experience, and conversion optimization.
• Track and analyze key performance metrics such as ROAS, CPL, CTR, pipeline contribution, and organic traffic trends.
• Conduct A/B testing across paid media, landing pages, and website experiences to drive continuous improvement.
• Work cross-functionally with marketing operations, sales, and product marketing to align digital initiatives with revenue targets.
• Maintain efficient budget management to maximize pipeline contribution while minimizing CAC.

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What You Bring to the Team

• 5+ years of experience in digital marketing, SEO, and paid media, preferably within a B2B SaaS environment targeting Enterprise and Midmarket customers.
• Proven track record managing and optimizing LinkedIn Ads and Google Ads with an emphasis on generating quality leads.
• Strong SEO expertise with a history of improving organic traffic, keyword rankings, and domain authority.
• Proficiency in marketing analytics platforms such as Google Analytics, HubSpot, Salesforce, or similar.
• Strong ability to manage budgets strategically, optimize CPL, and demonstrate pipeline impact.
• Highly analytical and comfortable with A/B testing and data-driven decision-making.
• Collaborative and clear communicator with experience aligning digital marketing efforts with broader sales and revenue goals.

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Location and travel requirements:

AlayaCare supports a flexible hybrid working model, expecting that our employees have a regular in-office presence at their closest office location while offering flexibility for some remote work. Our team encourages in-person collaboration and with this, the preferred candidate location for this position would be within the Greater Toronto Area.

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What Makes AlayaCare a Great Place to Work:

• Our products have a positive impact on the lives of countless care workers and care recipients.
• Our company has been recognized by the Globe and Mail as one of Canada’s Top Growing Companies and as a recipient of Deloitte's Technology Fast 50TM program award for our rapid revenue growth, entrepreneurial spirit and bold innovation.
• Equity in a well-funded, high-growth company.
• Hybrid working models with beautiful and creative office spaces to enjoy in prime locations.
• Virtual and onsite social events for employees centered around collaboration, learning, and fun, including DEIBA committee events, volunteer events, fireside chats, catered team lunches, celebrations, and team building activities.
• Comprehensive group benefits program, including telemedicine.
• Employee expense program for health, wellness, lifestyle, professional development and productivity-related expenses.
• Parental leave top-up program.
• Flexible vacation policy.
• Company Wellness Day program for extra time to unwind.
• Paid Volunteer Time off Program.
• Career growth and learning and development opportunities.
• An entrepreneurial culture of transparency, collaboration, and innovation.
• Access to our employee perk program for discounts at various participating vendors.

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If this sounds like the perfect job for you, apply today. As well as joining a great culture and a market-leading company, you will be part of a team making a positive difference in the post-acute care market. If this isn’t the job for you, you may know someone who is a perfect fit. Please feel free to share this opportunity. 

If you want to explore AlayaCare further, please visit our website www.alayacare.com. 

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Better outcomes, better belonging 

Our team members are unique—like our products and the customer groups that we service. AlayaCare employees bring different strengths, perspectives, and experiences to their roles and to our products that enable better care. We are committed to offering a people-centric culture where all employees belong and feel heard.  

Having a pulse on our employee feedback is important to us as we aim to continuously evolve Diversity, Equity, Inclusion, Belonging, and Accessibility within AlayaCare's policies, total rewards offerings, discussions, learning & development programs, and community partnerships. All qualified applicants will receive equal consideration.  

If you require accommodation as part of the recruitment and selection process, please reach out to talentacquisitionteam@alayacare.com. Please note, we do not accept unsolicited headhunter or agency resumes.