Who We Are: 160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real. With 800 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. 160over90 works with leading brands including AB InBev, Amazon, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, Verizon and Visa. 160over90 is part of WME Group, a global representation business comprising the world’s leading talent, intellectual property and brands. How We Strategize: A laugh. A tear. A heart skipping a beat. A human reaction to something completely unexpected. This is what drives us. It’s also the inspiration for our name btw (an elevated blood pressure, since you ask). As a growing strategy team within the global powerhouse of 160over90, we take the mantle of digging deep into the cultural currents of what people most care about today and tomorrow; attaching a brand to the right and relevant insights…and guiding the way ideas come to life across every/any part the marketing spectrum. Is your heart beating faster yet? Role Overview As a Sr. Media Director at 160over90, you will play a critical leadership role focused on operational excellence, business development, and sustainable growth across our Paid Media offering. Operating within a fully integrated, channel‑neutral environment, this role plays a leading role in unlocking new revenue, expanding existing client relationships, and improving profitability through rigor, process, and scale. This role partners closely with senior agency leadership to strengthen how Paid Media is sold, delivered, and measured—helping transform media from a service line into a growth engine for the agency. You will oversee media operations, guide talent development, and proactively identify opportunities for organic growth, cross‑sell, and new business through strong client relationships, external networking, and disciplined operational leadership. The Sr. Media Director supports the broader Media Services team across Paid Media Strategy, Planning, Buying, and Data & Analytics, while also helping standardize best practices, improve financial stewardship, and ensure consistent, high‑quality delivery across the 160over90 organization. Job Responsibilities Business Development & Growth Identify and unlock organic growth opportunities across existing client relationships, including scope expansion, cross‑selling, and new paid media use cases. Partner with senior leadership and Client Service teams to support new business efforts, including prospecting, proposal development, pricing input, and pitch participation. Build and maintain a strong external network across clients, partners, and industry peers to generate inbound opportunities and elevate 160over90’s paid media reputation. Operational Leadership & Financial Rigor Own operational oversight of the Paid Media function, ensuring consistent processes, delivery standards, and financial discipline across accounts. Drive profitability through staffing models, scope management, investment optimization, and performance accountability. Establish and evolve frameworks, workflows, and governance that improve efficiency, scalability, and quality of output. Media Strategy & Investment Oversight Provide senior‑level oversight for integrated, high‑value paid media strategies aligned to client business objectives and performance outcomes. Oversee large, complex media budgets, ensuring investments are optimized across channels and aligned with both client and agency goals. Act as a senior escalation point for strategic, financial, or performance challenges. Team Leadership & Capability Building Lead, mentor, and develop media leaders and teams, fostering a culture of accountability, commercial thinking, and continuous improvement. Build media talent capable of not only executing campaigns, but understanding client businesses and identifying growth opportunities. Champion best practices, training, and operational standards that elevate Paid Media’s impact across the agency. Innovation & Market Leadership Stay ahead of industry, ad tech, and analytics trends, with a focus on practical application that improves performance, efficiency, and insight. Guide the adoption of new tools, platforms, and AI‑enabled capabilities that strengthen decision‑making and scalability. Required Skills & Attributes 10+ years of paid media experience within an agency environment, with demonstrated responsibility for operational leadership, business growth, or financial oversight. 3+ years in a senior leadership role, managing teams and accountable for performance, delivery, and profitability. Proven ability to understand client business models and translate them into paid media strategies that drive measurable growth. Strong operational mindset, with experience building or improving processes, frameworks, and ways of working. Demonstrated success identifying organic growth opportunities and expanding client scopes through trust, insight, and results. Ability to coach and develop talent, setting clear expectations and raising the commercial and strategic acumen of teams. Exceptional communication and stakeholder‑management skills, with confidence engaging senior clients and internal leadership. Strong problem‑solving proficiency, with comfort navigating ambiguity, complexity, and competing priorities. Preferred Skills & Attributes Financially disciplined leader with experience managing P&L inputs, staffing models, scopes of work, and margin improvement. Experience working across complex, integrated accounts where media is part of a broader marketing ecosystem. Hands‑on involvement in business development efforts, including proposals, pitching, pricing input, and RFP responses. Comfortable evaluating and adopting emerging technologies, including AI‑enabled analytics and automation, with a focus on business impact. What you do here: Our 160 Paid Media team/services are part of the full-service offerings at 160over90. Our collective charge is to elevate ideas, elevate each other, and elevate our clients’ stories (via Paid Media Campaigns) in the hearts and minds of their customers. Thinking: At 160over90 ideas come first. You learn the brand. You live it. You question, diagnose, and solve. Continuously re-imagining how to partner with clients to build better futures for the business. Proactively seek out new opportunities, new technologies, new media solutions, and lateral ideas to solve clients’ biggest business issues. And our Paid Media services can often be a customer’s first experience with a brand, so let’s get creative about what our team can do to bring brands to life and to market. Building: Forming relationships as a trustworthy and essential agency partner is a must. You’ll maintain high levels of client satisfaction, building equity in your client and agency relationships. Motivating: We champion one another. Our team is close-knit and supportive, and we’re working with a lot of unknowns – you must be a champion of team environments that are comfortable and encouraging. You energize and inspire by actively managing the Paid Media campaign performance for our clients, partnering with those around you to achieve success. Elevating: Dig in and figure out how to work around problems. “Yes” and “why not” posture. Take care of self and team. Maintain a balance of stamina and positivity. Work Environment It’s full time, four days a week in the office (our Philadelphia office, to be specific). We’re not asking you to save the world. Just work hard. We’re global. The job is local. We see the office as a resource, as a clubhouse, as a space to collaborate and be heard. And be pushed. We live and love creativity but make time to laugh at ourselves. We share in successes, champion design, love art and experience, stay serially curious about the Media landscape, and want to fuel all of it with the resources and might of our larger WME Group network (which can unlock limitless opportunities for our agency and our clients). We do all this and provide everything we can to empower you to think broadly, to learn constantly, and to create the best next step of your career. Ready to make an impact? Join us and help shape the future of media analytics at 160over90. How we work: WME Group is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support. Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles. 160/90 is proud to be an equal opportunity employer that encourages applications from qualified, eligible candidates from all backgrounds and life experiences regardless of race, gender identity, disability, age, sexual orientation, religion, or belief. 160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real. With 800 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. 160over90 works with leading brands including AB InBev, Amazon, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, Verizon and Visa. 160over90 is part of WME Group, a global representation business comprising the world’s leading talent, intellectual property and brands.