We’re looking for a strategic and data-driven Senior Director of CRM & Promotions to lead our efforts in optimizing the user journey, increasing player engagement, and driving retention and loyalty across the entire lifecycle. In this high-impact role, you’ll oversee the development and execution of personalized, cross-channel communication strategies that deepen customer relationships and drive lifetime value for our PrizePicks player base.

What you’ll do:

• Own the end-to-end CRM and lifecycle strategy across email, SMS, in-app messaging, push notifications, and emerging channels.
• Own the strategic process to plan, execute, assess the results of the promotional calendar planning cycle, including stakeholder management and cross-functional team communication points
• Develop and optimize automated lifecycle campaigns that target key moments in the user journey—activation, engagement, retention, reactivation, and winback.
• Partner with Product, Data, Creative, Compliance, and Customer Support teams to design personalized messaging and seamless customer experiences.
• Leverage segmentation, behavioral data, and A/B testing to deliver timely and relevant communications that drive KPIs including engagement, conversion, ARPU, and churn reduction.
• Establish reporting frameworks to monitor campaign performance and continuously identify opportunities for optimization.
• Lead a team of lifecycle marketers and CRM specialists, providing strategic direction and fostering a culture of innovation and performance.
• Ensure all CRM campaigns meet regulatory and compliance standards, particularly in a highly regulated DFS/gaming environment.

What you have:

• 7+ years of experience in CRM, retention, or lifecycle marketing, with at least 2 years in a leadership role.
• Deep understanding of customer segmentation, lifecycle stages, and CRM best practices.
• Proven experience managing CRM platforms and marketing automation tools (e.g., Braze, Iterable, Salesforce Marketing Cloud, etc.).
• Strong analytical skills with the ability to interpret data and turn insights into action.
• Experience in a mobile-first, fast-paced consumer technology or gaming environment strongly preferred.
• Familiarity with regulatory and compliance considerations in gaming, fantasy sports, or sports betting is a plus.
• Excellent communication and cross-functional leadership skills

What makes you stand out:

• Industry experience 

Where you’ll live:

• This is an on-site position requiring the employee to work full-time from our PrizePicks headquarters in Atlanta. #LI-Onsite

Working at PrizePicks:

The typical salary range for this position is $180,000 to $205,000. At PrizePicks, we consider your role, level, and where you'll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education. Your recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process. 

This application period will remain open for 30 days. We’re committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting. 

Date Posted:  07/08/2025

First Extension:  08/08/2025