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Sport Alliance GmbH is hiring a

Senior Event Manager (m/f/d)

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Remote (Germany)
Posted 2 hours ago
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Job Description

We're looking for an experienced and dynamic Senior Event Manager (m/f/d) to strengthen our central marketing team. In this key role, you'll be responsible for the strategic planning, organization, and execution of all our national and international events – from large trade shows and exhibitions to webinars and in-house customer events. You'll work in a data-driven manner to measure the success of our events, ensuring that each one is optimally utilized for both internal and external communication. If you bring a forward-thinking mindset and a pronounced hands-on mentality, we look forward to meeting you! One of the highlights will be planning and executing our presence at FIBO 2026.

Your position in our team
  • Strategic Planning & Budget Management: Develop an annual event strategy in alignment with marketing and company goals, along with responsible management of the event budget.
  • End-to-End Event Management: Concept development, planning, organization, and execution of a variety of events, including:
  • International and national trade shows and exhibitions (e.g., FIBO 2026).
  • Webinars and digital events.
  • In-house events.
  • Stakeholder Management: Close collaboration and alignment with internal stakeholders (e.g., sales, product, management) and external partners (e.g., stand builders, agencies, service providers).
  • Content Coordination: Align exhibition appearances, presentations, and event content to effectively convey our messages.
  • Communication & Optimization: Maximize the use of events for internal and external communication purposes (e.g., press releases, social media content, customer retention)
  • Success Measurement & Improvement: Data-driven analysis of event performance, creation of reports, and derivation of measures for continuous improvement.
  • Forward Thinking: Proactive identification of trends and opportunities in the event sector to increase efficiency and impact.

  • Your Profile
  • Experience: 5+ years of relevant professional experience in event management, ideally in a B2B environment or a fast-paced corporate setting. Experience in planning large-scale events is a plus.
  • Language Skills: Fluent German and English, both written and spoken, are mandatory.
  • Organizational Talent: Excellent organizational skills, the ability to multitask, and to prioritize in a dynamic environment.
  • Hands-on Mentality: A proactive, solution-oriented approach to work and the willingness to tackle operational tasks yourself.
  • Communication Skills: Excellent communication and negotiation skills, as well as the ability to convey complex issues clearly and concisely.
  • Data Affinity: Analytical mindset and experience in data-driven event management for success measurement and optimization.
  • Team Player: A collaborative personality who enjoys working in a team and inspiring others.
  • Travel Readiness: Willingness to travel nationally and internationally for event execution.

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