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Sport Alliance GmbH is hiring a Senior Event Manager (m/f/d)

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Job Description

<div><span style="font-size: 11pt;">We're looking for an experienced and dynamic </span><b style="font-size: 11pt;">Senior Event Manager (m/f/d)</b><span style="font-size: 11pt;"> to strengthen our central marketing team.

In this key role, you'll be responsible for the strategic planning, organization, and execution of all our national and international events – from large trade shows and exhibitions to webinars and in-house customer events.

You'll work in a data-driven manner to measure the success of our events, ensuring that each one is optimally utilized for both internal and external communication.

If you bring a forward-thinking mindset and a pronounced hands-on mentality, we look forward to meeting you!

One of the highlights will be planning and executing our presence at </span><b style="font-size: 11pt;">FIBO 2026</b><span style="font-size: 11pt;">.</span></div></br><b>Your position in our team</b></br><li><b>Strategic Planning & Budget Management:</b> Develop an annual event strategy in alignment with marketing and company goals, along with responsible management of the event budget.</li><li><b>End-to-End Event Management:</b> Concept development, planning, organization, and execution of a variety of events, including:</li><li>International and national trade shows and exhibitions (e.g., FIBO 2026).</li><li>Webinars and digital events.</li><li>In-house events.</li><li><b>Stakeholder Management:</b> Close collaboration and alignment with internal stakeholders (e.g., sales, product, management) and external partners (e.g., stand builders, agencies, service providers).</li><li><b>Content Coordination:</b> Align exhibition appearances, presentations, and event content to effectively convey our messages.</li><li><b>Communication & Optimization:</b> Maximize the use of events for internal and external communication purposes (e.g., press releases, social media content, customer retention)</li><li><b>Success Measurement & Improvement:</b> Data-driven analysis of event performance, creation of reports, and derivation of measures for continuous improvement.</li><li><b>Forward Thinking:</b> Proactive identification of trends and opportunities in the event sector to increase efficiency and impact.</li></br><b>Your Profile</b></br><li><b>Experience:</b> 5+ years of relevant professional experience in event management, ideally in a B2B environment or a fast-paced corporate setting.

Experience in planning large-scale events is a plus.</li><li><b>Language Skills:</b> Fluent German and English, both written and spoken, are mandatory.</li><li><b>Organizational Talent:</b> Excellent organizational skills, the ability to multitask, and to prioritize in a dynamic environment.</li><li><b>Hands-on Mentality:</b> A proactive, solution-oriented approach to work and the willingness to tackle operational tasks yourself.</li><li><b>Communication Skills:</b> Excellent communication and negotiation skills, as well as the ability to convey complex issues clearly and concisely.</li><li><b>Data Affinity:</b> Analytical mindset and experience in data-driven event management for success measurement and optimization.</li><li><b>Team Player:</b> A collaborative personality who enjoys working in a team and inspiring others.</li><li><b>Travel Readiness:</b> Willingness to travel nationally and internationally for event execution.</li></br>

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Salary Information

Salary: 75.000 € - 92.000 €

🤖 This salary estimate is calculated by AI based on the job title, location, company, and market data. Use this as a guide for salary expectations or negotiations. The actual salary may vary based on your experience, qualifications, and company policies.

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