If you are driven to deliver exceptional fan experiences that are beyond anything possible elsewhere and interested in working alongside a team of innovators and enthusiastic over-achievers, you will enjoy working with us!

POSITION OVERVIEW

The Senior Event Manager is a senior-level leader responsible for defining and executing the asset’s comprehensive event strategy and experiential programming vision. This includes full strategic ownership of annual signature events, major traffic-driving initiatives such as the paid on-site 5K, curated partner event series, and the development of new proprietary events designed to strengthen the asset’s competitive positioning.

As a working leader, the Senior Manager will actively engage in the planning and execution of events while leading and developing a high-performing team. This role requires a leader who can effectively manage staff, refine and expand existing programming, and collaborate across internal departments –  including marketing, operations, sponsorship, security, and tenant partners – to ensure seamless execution of both third-party events and proprietary signature programming.

The event portfolio includes established recurring events, community-driven initiatives, sponsorship-supported programming, and innovative new series designed to enhance customer engagement and asset performance. The Senior Manager is accountable for ensuring these platforms deliver measurable traffic growth, tenant sales impact, sponsorship value, and long-term brand differentiation.

This position requires a minimum of seven (7) years of progressive professional experience, including at least three (3) years of direct people management overseeing a minimum of two direct reports. The successful candidate must demonstrate a proven track record of leading complex, multi-stakeholder event strategies and successfully launching, managing, or expanding recurring annual programs with sustained, measurable results.

Reporting to the Director of Marketing & Events, the Senior Manager oversees a team of three coordinators and is responsible for mentoring and developing direct reports, setting clear performance expectations, and fostering a collaborative environment that encourages professional growth and ownership, while maintaining accountability for the strategic execution and operational excellence of all on-property events and activations.

The ideal candidate brings executive presence, analytical rigor, creative vision, and the ability to translate high-level strategic objectives into disciplined, ROI-driven execution while maintaining exceptional standards of brand integrity and operational performance.

PRIMARY RESPONSIBILITIES 
 

Event Strategy & Strategic Planning

• Develop and execute a comprehensive annual marketing and event plan aligned with company strategies, financial objectives, leasing goals, traffic drivers, and market share growth.
• Partner with the Director of Marketing & Events to implement strategic event and marketing initiatives supported by data, KPIs, and ROI metrics.
• Enhance and create compelling marketing programs and activations that meet customer, tenant, and partner needs, contributing to a vibrant shopping, living, and entertainment environment.

Team Leadership

• Lead, develop, and mentor a team of three coordinators, fostering a culture of accountability, communication, and high performance.
• Provide clear direction and support to ensure cohesive, efficient, and results-driven execution across all marketing and event initiatives.

Operational Excellence & Quality Assurance

• Uphold superior standards of execution, professionalism, and brand consistency across all marketing and event activities.
• Conduct regular property walks to ensure all public, event, and activation spaces meet high-quality presentation standards with strong attention to detail.
• Manage project workflows, timelines, vendor relationships, and on-site execution to ensure flawless delivery.

ROI, Analytics & Budget Management

• Establish and utilize data-driven frameworks to evaluate marketing and event performance; analyze KPIs, customer insights, traffic trends, and sales impact.
• Prepare post-event recaps, performance reports, and actionable recommendations for leadership decision-making.
• Manage assigned marketing and event budgets, appropriately allocating funds to maximize organizational impact and brand visibility.

Brand Stewardship

• Uphold and ensure consistency of brand strategy across all event activations and on-property marketing initiatives.
• Support property and event promotion efforts as directed by the Director of Marketing & Events.
• Participate in advertising strategy development to enhance programming, brand awareness, and consumer reach.
• Oversee signage, visual presentation elements, and on-site brand messaging to maintain alignment with overall brand standards.

Cross-Functional & Tenant Collaboration

• Partner closely with tenants, internal departments, and external stakeholders to align objectives, coordinate programming, and enhance communication.
• Serve as a key point of contact for tenants and clients regarding event opportunities, marketing support, and partnership initiatives.
• Actively participate in manager-on-duty rotations and management team meetings.

MINIMUM QUALIFICATIONS:

• Fluent in English, both written and verbal
• Bachelor’s degree in marketing, business, communications, or a related field
• Minimum 7 years of progressive professional experience in event strategy, marketing, or related disciplines
• Minimum 3 years of direct team management experience, supervising at least two (2) direct reports
• Demonstrated experience leading large-scale event strategy and execution
• Experience in mixed-use, multi-stakeholder, or retail environments strongly preferred
• Working knowledge of Marketing, Events and Marketing Fund functions in a mixed-use, multi-stakeholder development environment strongly preferred
• Knowledge of retail management, marketing and advertising and working knowledge of the media industry
• Strong financial acumen and experience managing budgets and ROI measurement
• Exceptional leadership, communication, and stakeholder management skills
• Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success 
• Highly organized; consistently produces accurate, high-quality work
• Ability to multi-task and meet deadlines in a fast-paced environment
• Solution-oriented, results-driven mindset
• Successful completion of a background check

The Atlanta National League Baseball Club, LLC is an equal opportunity employer. A diverse workforce representing varied backgrounds, perspectives, and experiences is key to delivering on our business promise to our fans and the communities we serve. All qualified candidates are welcome to apply.

If you are disabled as defined by the Americans With Disabilities Act and require a reasonable accommodation in order to complete your online application, including making a change to the application process, please contact our Human Resources team at PeopleCapital@braves.com