Do you want to make a real change in the FitTech industry with an agile and fast‑moving team? At Sport Alliance, we value your ideas and empower you to create solutions that truly matter. We’re shaping the digital transformation of the fitness industry — and now you can be part of it.
As our Senior Growth & Product Marketing Manager, you’ll play a key role in our central marketing team, driving international growth through innovative product strategies. With a hands‑on mentality, data‑driven mindset, and expertise in performance marketing, you’ll help us take our products — and the industry — to the next level.
Your position in our teamInternational Growth Strategy: Conceptualizing and implementing go-to-market strategies for new products and features, as well as for existing products, to boost growth and customer loyalty, especially in new markets.Product Positioning & Marketing: Developing compelling messages and value propositions that differentiate our products in the market and highlight their benefits for our customers – tailored to international target groups.Performance Marketing: Push aligned messaging on all market-relevant channels (national and international) to ensure awareness and lead generation in the right target group.Market Research & Analysis: Conducting comprehensive market, competitor, and customer analyses (national and international) to identify market opportunities, understand customer needs, and make data-driven marketing decisions.Sales Support: Providing sales materials and conducting training for our sales team to optimally equip them for selling our products.Stakeholder Management & Teamwork: Collaborating closely and engaging in proactive stakeholder management with the product management, sales, and other marketing teams to ensure a coherent product and brand strategy. You'll act as a key team player in this role.Your profileProfessional Experience: 5+ years of relevant professional experience in Growth Marketing and/or Product Marketing, ideally in a B2B and/or SaaS environment, with proven experience in international growth.Performance Marketing Expertise: Sound knowledge and practical experience in Performance Marketing (national and international).Strategic Thinking & Data-Driven Approach: Strong strategic and analytical skills, as well as the ability to quickly grasp complex issues and translate them into actionable, data-driven marketing strategies.Hands-on Mentality: You bring a pronounced hands-on mentality and are ready to independently and proactively drive and implement projects.Communication Skills & Stakeholder Management: Excellent written and verbal communication and presentation skills to convincingly convey complex product benefits and value propositions. Experience in stakeholder management is a plus.Language Skills: Fluent German and English language skills, both written and spoken, are mandatory.Team Player: A proactive, results-oriented, and team-oriented working style with the motivation to succeed in a fast-paced environment.Tools & Technologies: Experience with marketing automation platforms (e.g., HubSpot), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics) is a plus.Creativity & Innovation: The ability to develop innovative marketing approaches and explore new ways to successfully position our products in the market.