SUMMARY

BSE Global (“BSE”) is a multifaceted sports and entertainment business that brings people together to experience music, sports, and culture through our teams and venue. Through these experiences and in our workplace, we strive to elevate our business, grow our fan base, and cultivate a community anchored in belonging and inclusion in every aspect, on and off the court. 

The Senior Manager, Brand Strategy, will be responsible for leading the development of brand strategies for multiple BSE Global properties, with goals focused on driving brand awareness, engagement, and sentiment.  This role will focus on leveraging data and analytics, consumer profiles and trends to enhance our brand storytelling across the BSE portfolio.  The ideal candidate will dive deep into research and uncover the insights that will inspire creative  thinking and strengthen our collective business strategies.

The Senior Manager will serve as a thought partner across the organization, working with senior leaders to leverage brand strategy to fuel the achievement of their business objectives. The position will collaborate on building net new brands & products (naming, tagline development, identity work, etc.) and working on existing brands & campaigns to further strengthen brand affinity and impact with the end consumer. The individual will be a creative and data-first strategist and storyteller, who loves the art of the pitch.

What You Will Do

• Lead the end-to-end brand strategy process, inclusive of: brand identity development, naming, taglines, brand campaigns, messaging guides, and brand books
• Partner with Data, Analytics & Insights team to oversee research and extract consumer insights that will support campaign strategy, audience segmentation, personas and the development of target audiences
• Support the creative development process, from the crafting of compelling creative briefs, to translating business goals into tangible brand attributes, to collaborating with the Marketing leaders to translate briefs to concepts, creative, campaigns & style guides
• Collaborate with Marketing Managers on monthly reporting documents, trend forecasting white papers, brand health tracking and campaign/activation recaps
• Steward the creation of brand books and positioning documents, outlining brand values, mission, unique selling points, voice and tone for brands within the ecosystem
• Align with Marketing leaders (i.e. Creative, Operations, Consumer, Content, Merchandise, Game Presentation) on an on-going basis to ensure brand strategies are maintained and optimized as needed throughout the life cycle of a project/campaign
• Lead meetings, deliver compelling pitches and galvanize internal buy-in that inspires action across the Marketing team and broader organization

WHAT YOU WILL BRING:

• 5+ years of experience working as a brand strategist at agencies and/or at brands
• Clear understanding of marketing principles, tactics and best practices
• Expertise navigating research, consumer insights and audience segmentation work
• Skilled at utilizing data to influence decision-making and solving problems
• Experience writing, delivering and ingesting creative briefs and leveraging them to facilitate the creative development process
• A problem-solving guru, skilled at uncovering innovative solutions to complex problems and pivoting with agility as projects/circumstances evolve
• An entrepreneurial spirit and inquisitive mind, with deep attention to detail
• An excellent written and verbal communicator, confident leading presentations
• Comfortable managing multiple projects, in a high volume, fast-paced environment
• Keen understanding of cross-functional collaboration best practices and project management principles
• Ability to inspire and empowers others to do their best work, leading with core values of integrity, accountability, care, and a growth mindset
• A passion for sports, music, food, fashion and the arts if preferred
• Proficient in Microsoft 365 – Word, PowerPoint and Excel
• Bachelor’s degree (or equivalent) in Brand Marketing and/or Strategy, Advertising, Sports Marketing, or another applicable degree.

TRAVEL REQUIREMENTS:

Infrequent Traveler (10 -20% travel): The incumbent may be required to travel within the New York City area. Trips may require air travel and/or overnight stay away from home for one or more nights.

SALARY RANGE:

$90,000-$120,000

WORK ENVIRONMENT:

We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of the Company not to discriminate on the basis of race, color, creed, religion, gender, gender identity, transgender status, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, genetic information or any other characteristic prohibited by federal, state or local laws.