Opportunity

We are seeking a Senior Manager, Client Marketing to drive member registration, activation, and business growth across our health plan clients. In this role, you’ll lead the development and execution of high-impact, multi-channel marketing programs across plan-owned and employer-facing channels. You’ll contribute to strategy by identifying opportunities, shaping campaign approaches, and building scalable, repeatable programs.

Success in this role requires a balance of strategic thinking, hands-on execution, and strong cross-functional collaboration. You’ll work closely with teams across Sales, Clinical, Implementation, client Success, Lifecycle Marketing, and Data to deliver high-impact, seamless launches and optimized campaigns in a complex, multi-stakeholder ecosystem.

Responsibilities

client Engagement & Campaign Execution

• Develop client marketing strategies that drive maximum engagement through both plan-owned and employer-facing channels.
• Execute marketing campaigns across email, direct mail, SMS, webinars, events, newsletters, and referral programs.
• Serve as the day-to-day marketing point of contact for clients.
• Support onboarding and implementation of marketing access for new launches and client expansions.

Campaign Management & Optimization

• Support the development of marketing playbooks and channel guidelines.
• Manage a repeatable, scalable campaign execution process to reduce custom work and improve efficiency.
• Track performance across channels, analyze results, and apply insights to optimize future campaigns.
• Enable internal teams with documentation, campaign calendars, and client-specific insights.

Data & Compliance Integration

• client with Data Engineering and Clinical Ops to ensure campaign data is accurate, accessible, and actionable.
• Ensure marketing compliance in collaboration with Clinical and Partner Experience teams.

Qualifications

• 5–7 years of experience in B2B2C marketing, with at least 3 years focused on health plans required.
• Proven track record executing cross-channel campaigns in complex client ecosystems.
• Strong organizational and project management skills; ability to manage multiple campaigns at once.
• Skilled in client communication, internal alignment, and campaign enablement.
• Analytical mindset; able to interpret performance data and drive optimization.
• Familiarity with Salesforce, Lightdash, and other marketing/data tools preferred.
• Excellent written and verbal communication skills.
• Comfortable in a fast-paced, high-growth, mission-driven environment.