In Short

As the Senior Manager of Digital Media Strategy & Planning AMER, you will be the strategic backbone of how we plan, allocate, and optimize our digital marketing investments across regions. Sitting at the intersection of commercial and brand, you will ensure that digital media strategies are not only aligned with global priorities, but also meet the specific needs of regional markets. You will translate complex business, market, and customer insights into actionable plans that deliver against both commercial targets and brand growth ambitions. You will also serve as the central connection point between regional ecommerce, marketing and finance teams, and the global Digital Marketing team - driving data-informed planning, unlocking cross-functional trade-offs, and steering investment toward impact.

Your Mission

• Drive strategic media investment and planning across all paid digital channels (Search, Social, Display, Programmatic, Affiliates, etc.), ensuring allocations support both commercial performance goals and long-term brand equity.
• Actively support our transition into an Integrated Media organization by championing and planning for omni-channel and full-funnel activations in collaboration with the Marketing and Commercial organization. 
• Translate global strategy into regional action by acting as the primary connector between regional eCommerce, marketing, and global activation teams — aligning plans, surfacing local needs, and shaping global direction with regional input.
• Lead cross-functional alignment and planning by facilitating conversations around digital marketing budget trade-offs, growth opportunities, and experimentation — ensuring that all investments are evaluated holistically across performance and brand impact.
• Maintain oversight of performance tracking of the full Paid, Owned, and Earned media mix; regularly evaluating channel contribution against business targets and adapting plans to maintain investment effectiveness.
• Inform investment decisions through data and insight by digesting input from MMM (Media Mix Modeling), experimentation, market research, audience intelligence, and the overarching business plan to determine the right level and shape of investment.
• Collaborate with Finance and Controlling to align forecasts, investment pacing, and ROI targets, ensuring transparency and accountability in all media spending decisions.
• Champion innovation and testing by driving a culture of experimentation across channels and markets — working with activation teams to identify, test, and scale new formats, targeting approaches, or partnerships that unlock growth potential.

Your story

• 8+ years of experience in digital marketing, media planning, or growth strategy - ideally in a global or regional matrix environment.
• Strong strategic planning skills and the ability to connect commercial performance with media investment decisions.
• Proven track record in cross-functional collaboration across marketing, finance, ecommerce, and product.
• Analytical mindset with experience leveraging research, MMM, and experimentation frameworks.
• A strategic mindset with the ability to triangulate across multiple data sources -  market research, performance metrics, and business priorities - to make decisions even in ambiguous or evolving contexts.
• Exceptional communication and stakeholder management skills.
• Experience managing or influencing multimillion-dollar media budgets across international markets.