ABOUT LIV GOLF

Now in its fourth season, the LIV Golf League features 13 teams competing for both an Individual and Team title at premier golf courses across the world. As the first truly global golf League, LIV Golf is constantly innovating to set a new standard in sport and redefine the fan experience through the lens of music, culture, and entertainment, while growing the game of golf for a new era of players and fans around the world. Headquartered in New York and London, the League holds events in cities across Asia, Australia, Europe, the Middle East, North America, and Africa, with broadcasts reaching nearly 900 million households in more than 200 international markets and territories. LIV Golf was designed to expand the sport on a global level, bring new audiences to the game, create new value within the golfing ecosystem, and enhance the game’s societal impact far beyond the course through the League’s Impact & Sustainability efforts. In 2022, LIV Golf launched The International Series, which features 10 elevated events in world-class destinations. Sanctioned by the Asian Tour, these events offer a pathway for leading professional and amateur golfers from around the world into the LIV Golf League and the Majors.

HISTORY

Founded in 2021 and officially launched in 2022 with the eight-event LIV Golf Invitational Series, 2025 was our third 14-event season as the LIV Golf League.

The format respects golf’s history and traditions with updates for modern-day sports fans; four days, 72 holes, no cut, shotgun start, and simultaneous Team and Individual competitions, offering a faster tournament that drives engaging storylines and offers an immersive fan experience. The League’s award-winning events, each wholly owned and operated by LIV Golf and broadcast to over 900 million homes across 200 international territories, showcase world-class competition happening at LIV Golf’s 14 global events. Music entertainment, food, live concerts, family-friendly activations and offer a festival-like atmosphere. A two-time winner of the World’s Best Golf Event from the World Golf Awards and a Sports Business Awards Finalist for Sports Event of the Year, our signature hospitality, inclusive atmosphere, quality food and beverage offerings, post-play concerts have helped LIV Golf have helped build record-breaking attendance at events worldwide.

LIV Golf continues to expand its reach by bringing the League to new and returning markets featuring some of the most iconic venues in the world. It has also introduced free agency to professional golf, integrating end-of-season player promotion and relegation, team trades and off-season roster movement that drive year-round fan engagement, embraced by many of the world’s most popular sports.

Away from the entertainment on the course, LIV Golf is dedicated to enhancing the well-being of the communities it visits through its ground-breaking social impact and sustainability strategy. Named a 2024 Most Impactful award winner by Front Office Sports for utilising its platform to make a positive impact on and off the course, in local communities around the globe, the League is committed to giving back and improving the world through golf.

ROLE OBJECTIVE/THE TEAM

We are looking for an outstanding digital marketer to help us achieve our ambitious growth targets. As a Senior Performance Marketing Manager, you will play a pivotal role in expanding LIV Golf’s global fan base, driving ticket sales, increasing broadcast tune-in, and maximizing fan engagement across digital channels.

This role requires a data-driven and results-oriented strategist who thrives in fast-paced environments and understands how to optimize paid media campaigns for both short-term conversions and long-term brand growth. You will be responsible for managing performance marketing efforts across multiple platforms (Google, Meta, TikTok, programmatic channels, etc.), ensuring effective audience targeting, creative testing, and media mix optimization.

Additionally, you will oversee budget allocation, support attribution modelling and measurement initiatives to track and improve campaign efficiency. Collaboration will be key, as you will work closely with internal stakeholders including ticketing, broadcast, insights & analytics, creative, and owned-channel teams, as well as external agency partners.

If you are passionate about sports, digital marketing and delivering results, this is an exciting opportunity to make a significant impact at LIV Golf.

JOB RESPONSIBILITIES/WHAT YOU WILL BE DOING

• Develop and execute best-in-class performance marketing strategies to drive awareness, ticket sales, and broadcast tune-in.

• Manage and optimize campaigns across multiple paid media channels, including video, paid search, social, programmatic, and emerging platforms.

• Oversee budget allocation and ensure cost-efficiency, balancing short-term conversion goals with long-term fan growth.

• Implement attribution models and work with the insights and analytics team to measure ROI, campaign impact, and understand audience behaviors.

• Develop A/B testing frameworks to optimize creative assets, landing pages, and messaging for maximum performance.

• Work cross-functionally with internal teams to ensure alignment between marketing efforts and broader business goals.

• Partner closely with agencies, ensuring high-quality execution and accountability.

• Stay ahead of industry trends and explore new growth opportunities, including emerging platforms and media channels.

REQUIRED SKILLS/WHAT WE ARE LOOKING FOR FROM YOU

• A performance-driven, goal-oriented marketing leader who thrives on achieving measurable results.

• A strategic thinker who can develop ambitious plans and translate them into actionable marketing initiatives.

• A self-starter with strong organizational and prioritization skills, capable of managing multiple projects simultaneously.

• A strong communicator with excellent stakeholder management skills, able to align internal teams and external partners.

• A highly analytical professional with a keen eye for detail and the ability to derive insights from complex data.

• A problem-solver who embraces innovation and is always looking for better ways to drive marketing efficiency.

• A quick learner who can adapt to new tools, platforms, and market dynamics.

YOU WILL THRIVE HERE IF

• Digital marketing and media experience, ideally in sports & entertainment.

• If previously at a brand, demonstrated success in working with agencies.

• Proven track record in performance marketing, ideally across multiple markets, driving demand, customer acquisition, conversion, and retention.

• Expertise in major advertising and programmatic platforms.

• Strong experience with budget management, forecasting, and financial planning for digital media campaigns.

• Proficiency in website analytics tools (e.g. Google Analytics) and marketing attribution models.

LIV Golf is an equal opportunity employer that is committed to diversity and inclusion in the workplace and the equal treatment of all current and prospective employees.

We prohibit discrimination and harassment of any kind based on age, gender, disability, religion or belief, sexual orientation, marital status, pregnancy, race, ethnicity, or any other status protected by the laws or regulations where we operate. This policy applies to all employment practices within our organisation, including hiring, recruiting, promotion, termination, leave of absence, compensation, benefits, training, and apprenticeships.

LIV Golf Investments makes hiring decisions based solely on qualifications, merit, and business needs at the time.