Craft: Job Description: Senior Manager, Product Marketing – New Games LOCATION: Stockholm, Sweden (On-site) ROLE

Overview

• We're looking for an Senior Manager, Product Marketing to join one of King's New Games teams.
• This is not a traditional marketing role.
• You'll be fully embedded within the game team, working side by side with Product, Design, Engineering and Analytics to help shape games from the earliest stages of development.
• You'll bring a performance marketing mindset to product development, combining player understanding, market insight and data to influence decisions and identify growth opportunities.
• You'll be equally comfortable thinking strategically and rolling up your sleeves to make things happen.
• We're looking for someone who thrives in ambiguity, enjoys experimentation and isn't afraid to challenge conventional thinking.
• You'll be curious about games, players and the broader entertainment landscape, always looking for new ways to create products players love.
• This is an on-site role based in Stockholm, where you'll be a fully embedded member of the game team.
• YOUR ROLE WITHIN THE KINGDOM As Senior Manager, Product Marketing for New Games, you will: Be the marketing partner embedded within a cross-functional game team, contributing to product development from concept through launch.
• Bring a performance marketing mindset into product discussions, ensuring player growth opportunities are considered from the earliest stages.
• Develop a deep understanding of players, market trends and the wider entertainment landscape to identify opportunities and inform decisions.
• Partner closely with Product, Analytics, Creative and Development to help shape product direction through player and market insights.
• Champion experimentation, testing bold ideas and continuously learning from results.
• Use data and insights to guide decisions while balancing creativity and player empathy.
• Leverage AI tools to improve the speed, quality and effectiveness of your day-to-day work.
• Work across disciplines to align teams around shared objectives and deliver the best possible player experience.
• Balance strategic thinking with hands-on execution, adapting quickly as priorities evolve.
• SKILLS TO CREATE THRILLS Experience Experience in marketing within gaming, entertainment or another consumer digital business.
• Strong understanding of performance marketing and data-driven decision-making.
• Experience working closely with cross-functional teams to deliver business outcomes.
• Comfortable operating in fast-moving environments where priorities evolve quickly.
• Knowledge & Skills Strong performance marketing mindset.
• Deep curiosity about games, players and the broader entertainment landscape.
• Analytical approach with the ability to turn data into actionable insights.
• Creative thinker who enjoys challenging conventional approaches.
• Passion for experimentation and continuous learning.
• Practical experience using AI tools to improve productivity and effectiveness.
• Excellent collaboration and communication skills.

Who You Are

• You'll likely be someone who: Is highly hands-on and enjoys getting things done.
• Has a strong bias toward execution.
• Is pragmatic and comfortable wearing many hats.
• Is proactive, self-driven and thrives with autonomy.
• Enjoys exploring new ideas rather than relying only on proven approaches.
• Loves collaborating across disciplines.
• Is passionate about games and has a genuine understanding of players.
• Is excited to work on-site as part of a highly collaborative game team.
• About King With a mission of Making the World Playful, King is a leading interactive entertainment company for the mobile world with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile titles such as Farm Heroes Saga.
• King games are played by more than 200 million monthly active users.
• King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta.
• More information can be found at King.com or by following us on LinkedIn and @lifeatking on Instagram.
• Applicant Privacy Policy We bring moments of magic to hundreds of millions of people every single day.
• We create unforgettable games that are loved around the world.
• We take the art and science of gaming to the next level through curiosity for the unexplored, passion for games, respect for each other, and love for our players.
• Who we are King is a leading interactive entertainment company for the mobile world, with people all around the world playing one or more of our games, including franchises such as Candy Crush, Farm Heroes, Pet Rescue and Bubble Witch.
• We have 249 million monthly active users as of fourth quarter 2019 across web, social and mobile platforms.
• King was acquired by Activision Blizzard Inc. (Nasdaq ATVI) in February 2016 and operates as an independent unit of the company.
• Our passion Making great games is incredibly challenging but we’ve proven it can be done… and we see a world of possibilities ahead.
• We’re challenging ourselves to dream bigger in a Seriously Playful way.
• We’re experimenting, learning, and adapting continuously to shape the industry in ways yet to be imagined.
• We’re passionate about bringing moments of magic to our players and we’re not afraid to have fun along the way.
• Above all, we play as a team, helping each other have impact on a massive scale.
• And we’ll know we’ve outdone ourselves when we’ve inspired the world to play.
• If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful! Together, we’ll create new experiences that raise the bar, delight billions of people, and redefine the world of games again and again.
• This Applicant Privacy Notice summarizes how the information you submit as a job applicant through this website will be handled and protected by King and its subsidiaries ("we" or "us") For full details regarding the types of information we may collect from you, how and why we use this information, and with whom we share this information, please see our Applicant Privacy Policy.