The Senior Marketing & Partnerships Manager plays a strategic and cross-functional role at Flo — leading marketing and partnership initiatives with healthcare professionals, medical organizations, and our global network of 140+ expert board members to strengthen Flo’s credibility and visibility.

This is a hybrid role that blends marketing, partnerships, and operations. You’ll work on a wide range of projects: co-creating content with top medical experts, launching campaigns that engage doctors globally, representing Flo at international conferences, and shaping scalable workflows that support high-impact collaborations with leading medical institutions.

You’ll collaborate closely with Flo’s internal teams (Medical, Legal, Content, Product, Marketing) and external partners (experts, freelancers, influencers, and medical organizations) to deliver science-backed, marketing-driven initiatives that support Flo’s mission to improve women’s health worldwide.

What you will be doing

Drive Marketing & Engagement Among Doctors

• Own and execute marketing strategies to grow awareness of Flo among doctors and healthcare professionals.
• Create and distribute engaging content for doctors, including newsletters, brochures, research summaries, and evergreen website content (SEO-optimized).
• Design and manage evergreen email campaigns, including automated flows and targeted re-engagement campaigns.
• Represent Flo at major global medical conferences: lead our presence, connect with healthcare professionals, grow our email base, and run post-event campaigns.
• Track and analyze campaign performance to drive continuous improvement.

Manage Expert Relationships

• Lead day-to-day engagement with Flo’s Expert Board: build collaboration, visibility, and loyalty.
• Oversee expert involvement in product reviews, PR campaigns, social media collaborations, and in-app content.
• Launch initiatives to strengthen expert collaboration and long-term engagement.
• Recruit new experts when needed to align with Flo’s strategic priorities.
• Develop scalable workflows for expert onboarding, contracts, content reviews, and communications. Manage contract negotiations, vendor agreements, invoices, and reporting.

Build & Grow Strategic Partnerships

• Own relationships with key medical organizations — from negotiations to delivery of joint projects.
• Identify and propose new partnership opportunities that expand Flo’s reach and impact.

Your experience

• 5+ years of experience in marketing and/or partnerships roles.
• Proven track record of developing and executing successful marketing campaigns and communications.
• Excellent project management skills: able to lead complex initiatives across multiple teams and stakeholders.
• Strong relationship-building, negotiation, and communication skills.
• Experience with contract negotiation, vendor agreements, and invoice management.
• Proficiency with tools like HubSpot, Jira, Confluence, NetSuite, CMS platforms, and AI tools such as GPT for content and process optimization.
• Fluent English speaker with excellent written and verbal communication skills.

Salary Range starts from:

3500 eur gross per month (ranges may vary based on skills and experience)