We are looking for an experienced Senior Media Manager to lead the planning, budgeting, and execution of multi-platform media campaigns, with a strong emphasis on TV. The role includes overseeing budget allocation across channels and vendors, optimizing ROI, and delivering detailed performance reporting. Expertise in the industry will be considered an asset. A sharp analytical mindset, market insight, and experience with sports content are strong advantages.

What you will be doing :

• Media Budget Management:
• Oversee total media budget planning and execution ensuring efficient allocation across platforms to maximize ROI.
• Budget Allocation & Analysis:
• Allocate media budgets by medium (TV, digital, print, radio, etc.) based on campaign objectives.
• Distribute budget across vendors strategically to optimize performance and value.
• TV Campaign Strategy:
• Design and implement comprehensive TV campaigns tailored to target audiences.
• Analyze and adopt Open TV efficiency benchmarks and specifications
• Develop and manage regional TV campaign strategies.
• Design and negotiate Pay TV exposure to ensure optimal ​ SOV and cost efficiency.
• Reporting:
• Provide detailed reporting and analysis of campaign performance across all media channels.
• Conduct ongoing monitoring of competitor media activities.
• Deliver insights and trends to inform strategic decisions.

• Has minimum 10 years of experience in media planning and buying, with a strong focus on TV and cross-platform campaigns. Engagement in the sports content will be considered as an asset.
• Has in-depth knowledge of media channels, particularly TV (Open and Pay TV), as well as digital, print, and radio. Strong understanding of media performance metrics, pricing benchmarks, and negotiation tactics.
• Has proven track record in managing large-scale media budgets, ensuring strategic allocation by medium and vendor to maximize efficiency and ROI.
• Has strong analytical capabilities to evaluate campaign performance, generate reports, and deliver actionable insights for continuous improvement.
• Has excellent verbal and written communication skills both in Greek and English, with the ability to work closely with media vendors and cross-functional teams to enhance communication strategies.