Your Job:

As the Senior Paid Media Specialist, Local at Brooks, you will implement media strategies, driving flawless execution of those strategies, optimizing advertising campaigns, and ensuring alignment with overall business goals for our seasonal Brand and Product campaigns.

You will help manage initiatives to improve the perception of the brand and grow consideration among target audiences with the objective of increasing traffic to BR.com and our partner retail stores. You will accomplish this by planning and executing on full funnel strategies across multiple media channels including paid social, online video, programmatic display, custom content, OOH, TV, and more. 

You will be required to work effectively with internal and external stakeholders to plan and execute the seasonal campaigns to achieve target campaign and channel KPIs. This includes managing agency and vendor relationships to ensure all campaigns are planned, executed, monitored, and reported on properly as well as working cross-functionally across the organization and with the larger paid media team to ensure alignment throughout the campaign lifecycle.

Success in this role will be collaborating with team members to translate integrated marketing plans into effective paid strategies, helping with execution with internal and external teams, and positioning Brooks as a leader in this space to win with the runner.