About the Role

We’re looking for a Senior Product Manager, Growth & Experience to accelerate Hello Heart’s impact by driving engagement, conversion, and retention across the user journey. You’ll own the experiences that turn awareness into activation and activation into long-term habit formation—helping more people take control of their heart health and stay engaged over time.

This is a high-visibility, high-impact role for a product manager who is both data-driven and user-obsessed. You’ll combine behavioral science, experimentation, and storytelling to craft experiences that feel personal, intuitive, and motivating. You’ll partner closely with Growth Marketing, Design, Data, and Engineering to create seamless, measurable, and delightful interactions that keep users coming back every day.

Responsibilities

• Own the end-to-end user journey, from onboarding and activation to ongoing engagement and retention.
• Develop and execute a roadmap of features, experiments, and growth loops that drive sustained usage and measurable outcomes.
• Leverage experimentation platforms (e.g., Statsig, Mixpanel) to identify the highest-impact opportunities for growth.
• Partner with Member Marketing and Engineering to optimize key funnels, including enrollment, onboarding, re-engagement, and conversion.
• Collaborate with Product Design to create experiences that are simple, motivating, and grounded in behavioral science.
• Define success metrics and use data to measure, learn, and iterate quickly.
• Champion a test-and-learn culture—running rapid experiments to uncover new ways to drive user value.
• Communicate progress, insights, and impact to executives and cross-functional partners with clarity and conviction.

Qualifications

• 6+ years of product management experience, including meaningful time in consumer-facing or B2B2C products.
• Proven success driving measurable user growth and engagement through experimentation and optimization.
• Deep understanding of product analytics, A/B testing, and behavioral design principles.
• Experience collaborating with marketing, data, and design to influence acquisition and retention.
• Excellent communication skills; able to translate data into compelling stories and clear decisions.
• Strong bias to action, with a track record of driving results in fast-paced, ambiguous environments.
• Passion for building products that improve people’s health and empower lasting behavior change.