Senior Product Marketing Associate (no longer accepting applications) at Alma

Read by 165 job seekers.

Remote, Contiguous US

Alma is on a mission to simplify access to high-quality, affordable mental health care. We do this by making it easy and financially rewarding for therapists to accept insurance and offer in-network care. When a provider joins Alma, they gain access to a suite of tools that not only help them better run their business, but also grow it sustainably and develop as a provider. Alma is available in all 50 states, with over 20,000 therapists in our growing network. Anyone looking for a therapist can browse Alma’s free directory. Alma has raised $220.5M in funding from Insight Partners, Optum Ventures, Tusk Venture Partners, Primary Venture Partners, First Round Capital, Sound Ventures, BoxGroup, Cigna Ventures, and Rainfall Ventures. Alma was also named one of Inc’s Best Workplaces in 2022 and 2023.

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Senior Product Marketing Associate

Alma is seeking an equal-parts creative and analytical B2B Senior Product Marketing Associate to join our growing Marketing team. You’ll partner closely with our product and engineering teams to execute projects to fuel business growth and deliver superior user experiences, as well as drive go-to-market strategy, positioning, and marketing asset creation.

Whether new to the industry or a longtime practitioner, taking insurance for the first time or an insurance expert, members depend on Alma to support them with the tools they need to run a thriving, financially rewarding private practice. With support from the Product Marketing Manager, this role will have the unique opportunity to expand the member experience in support of that goal.

The ideal candidate is an excellent communicator, is eager to learn, and has a strong bias to action. This role reports to a Product Marketing Manager on Alma’s Marketing Team.

What you’ll do:

Partner with Product, Engineering, Sales, and Customer Experience teams to launch and scale products through the development and execution of go-to-market strategies
Develop a deep understanding of Alma’s and the mental health care industry’s clinical best practices and user experiences
Compose core product positioning, value propositions, and messaging frameworks for both internal and external audiences
Determine the appropriate communication channels for product launches and partner with Lifecycle Marketing to execute external-facing communications
Build strong working relationships with key cross-functional partners, such as the Product Manager, Product Designer, and Engineering Manager
Collaborate with cross-functional partners to develop research and identify areas for product growth

Who you are:

You have 1-3 years of experience in a marketing role; experience operating in a consumer application/technologies, healthcare, membership, or dual B2B/B2C context are strong pluses
You are motivated by highly collaborative working environments and are comfortable navigating ambiguity
You are analytically-minded and curious: you are able to analyze information, identify problems and trends, and solve problems. You like to make decisions grounded in data and know your way around a spreadsheet. Having familiarity with data visualization tools like Looker, Chartio, or Tableau is a plus
You like to learn by doing and have a strong bias to action
You have a passion for Alma’s mission and the future of mental health

Benefits:

We’re a remote-first company
Health insurance plans through Cigna (medical and dental) and MetLife (vision), including FSA & HSA plans
401k plan (Roth and traditional)
Free Alma platform access
Monthly therapy and wellness stipends
Monthly co-working space membership stipend
Monthly work-from-home stipend to power your wifi, lunches, coffee, etc
Pet discount program through United Pet Care
Financial perks and rewards through BenefitHub
Free EAP access through LifeWorks
One-time home office stipend to set up your home office
Comprehensive parental leave plans
9 paid holidays, 1 Alma Mental Health Day, and 1 Alma Volunteering Day
Flexible PTO

Salary Band: $85,000 - $115,000

Alma’s compensation philosophy is driven by our company value of building equity. To best ensure pay equity, we typically bring in new hires near the middle of our listed salary bands and we do not negotiate our compensation (i.e. all people hired at the same level & role are brought in at the same salary, equity, and benefits). The recruiter you work with can provide more details on our philosophy.

All Alma jobs are listed on our careers page. We do not use outside applications or automated text messaging in our recruiting process. We will not ask for any sensitive financial or identification information throughout the recruiting process. Any communication during the recruitment process, including interview requests or job offers, will come directly from a recruiting team member with a helloalma.com email address.

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