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Job Description

WHOM ARE WE LOOKING FOR? The Digital Marketing Senior Professional is the owner for “content to commerce”, lead marketing x digital story telling on digital platform and performance media investment.

The ideal candidate is curious and eager to learn & evolve, and a team player with good influence skill. You value the importance of content creativity ,consumer insights and expertize of know- how to execute performance media on Tmall/JD/WeChat. You understand digital eco system with holistic view, from daily operation to digital content planning WHAT WILL YOU WORK ON? Owner for “content to commerce”, lead marketing x digital story telling & GTM You will: Lead, and drive the Converse TM/JD/WeChat paid investment, build strategy & plan base on business target

• Build and execute effective consumer-centered content to trigger consumer interests and deliver brand ,product differentiation in social and EC platform

• Partner with digital operation team to deliver the business short term and long term goal altogether

• Partner with brand creation team to drive effective EC communication assets Assist team leader to initiate integrated digital launch plan WHO WILL YOU WORK WITH? You will engage with a diverse team of colleagues across: Digital team, brand marketing team ,merchant team as well as manage outside agencies and vendors. What You

• Bring: Bachelor's degree in Business, Marketing, Communications or related field 6+ years of • experience in Digital Marketing. Experienced working in social & digital eco system, rich knowledge on Tmall/JD performance media is a must Deep understanding & • experience in “know how” of managing investment Strong insight of online client ,creating and feeding with relevant content with brand tone and manner Acumen on data analysis and tracking, ability to learn and optimize with quick actions Strong bilingual oral and written communication skills Ability to thrive within a fast-paced, high energy, skilled team of marketers that have a passion for youth culture and creating meaningful connections between consumers and the Converse brand/business. At NIKE, Inc. we promise to provide a premium, inclusive, compelling and authentic candidate experience.

• Delivering on this promise means we allow you to be at your best — and to do that, you need to understand how the hiring process works. Transparency is key.

Skills & Technologies

Digital Marketing Content Creation Storytelling Performance Media Tmall JD.com WeChat Data Analysis Consumer Insights Bilingual Communication

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Salary Information

Salary: $105,000 - $135,000

🤖 This salary estimate is calculated by AI based on the job title, location, company, and market data. Use this as a guide for salary expectations or negotiations. The actual salary may vary based on your experience, qualifications, and company policies.

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