This role will partner closely with our Editorial and Product teams to optimize content performance across new and lifestyle, while helping to evolve strategies for emerging search behaviors, including Generative Engine Optimization (GEO). The ideal candidate combines strong analytical skills with editorial instincts and is excited to work at the intersection of content, search, and audience growth.

This role reports to the Director of Search and is based in New York City.

Responsibilities

• Execute SEO and GEO strategy across the TODAY.com and NBCNews.com content portfolio, with a focus on news and lifestyle.
• Partner with editors to integrate SEO best practices into daily publishing workflows, from ideation through post-publication optimization
• Lead the development and execution of forward-looking strategies
• Optimize on-page elements at scale, including headlines, metadata, and internal linking structures
• Analyze performance trends and identify opportunities for growth across both traditional search and emerging AI-driven discovery surfaces
• Collaborate with Digital Analytics to surface insights and inform content decisions
• Prepare materials for editorial meetings, including agendas, performance readouts, and follow-ups
• Serve as a strategic partner to editorial stakeholders, ensuring SEO/GEO initiatives are prioritized and effectively executed
• Support and mentor Sr. Analyst, contributing to overall team development