We’re looking for a freelance content creator based on the US East Coast to be the face of our women’s health and wellness storytelling for 40+ audiences. This person will work closely with our social media manager to create scroll stopping perimenopause content that converts. This person should have a thorough understanding of TikTok and Instagram storytelling and will be involved throughout the entire process from pitch to publish.

Key Responsibilities

• Relatable Storytelling: Transform perimenopause and health-related insights into snackable, trustworthy content that builds awareness and community engagement.
• Product Storytelling: Develop content that explains Flo’s features and product value in ways that feel approachable and relevant to a 40+ audience.
• Trend led Storytelling: Ability to identify trend opportunities for perimenopause and turn content around quickly.
• Collaboration: Work with Flo’s internal teams to align social content with brand and product priorities while staying audience-first.

Profile We’re Looking For

• US-based (East Coast)
• Experience creating and fronting social content that resonates with 40+ audiences.
• Proven ability to translate medical/product topics into accessible, engaging storytelling.
• Has an established network of freelance editors, videographers, and creative collaborators.
• Experience in filming and producing content independently.
• Independent, proactive, and comfortable working in a fast-paced, test-and-learn environment.
• Personal experience of perimenopause is a strong plus.

Contract Details

• Freelance 1-2 days per week, 3 months required. Likely to be extended.
  
  
• Remote, East Coast US preferred.
  
  
• Compensation based on experience and project scope.

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