NBC Bay Area is looking for an engaging, authentic social-first Creator & Brand Ambassador to help audiences discover the people, places, food, culture, events and experiences that make the Bay Area unique.

This is more than an influencer role. We are looking for a creator with strong local connections. As our Brand Ambassador, you will attend events, partner with local businesses and organizations, create compelling social content, and help strengthen audience connections with the NBC Bay Area and Telemundo Bay Area brands.

Content will primarily be produced for social, digital, and streaming platforms, with opportunities to contribute to broadcast initiatives. Spanish bilingual skills are a plus.

What You’ll Do

• Pitch, create and publish short-form video highlighting Bay Area food, events, neighborhoods, culture, entertainment, outdoor experiences and local trends.
• Serve as an on-camera guide, bringing personality and perspective to each story.
• Interview local business owners, artists, chefs, entrepreneurs and community members.
• Collaborate with sales, marketing, and production teams to develop sponsored content that delivers value for advertisers and resonates with local audiences.
• Act as brand ambassador for NBC Bay Area, participating in advertiser events, brand activations and community appearances with professionalism, authenticity and credibility, both on and off camera.

What We’re Looking For

• Community Connector & Brand Ambassador: You are more than a content creator. You are a trusted ambassador for NBC Bay Area who enjoys meeting people, building relationships, and representing the station throughout the community. You understand how to engage audiences in person and across platforms while reflecting NBC Bay Area's values, credibility and commitment to serving the Bay Area.
• Natural On-Camera Presence: You are comfortable speaking to camera and can make content feel engaging, conversational and unscripted.
• Social-First Storytelling: You understand how to work independently to create compelling short-form video with strong hooks, pacing, and personality.
• Authenticity and Editorial Judgment: You know the difference between a good story and a promotional post. You can explain why a place, person or experience matters to a broader Bay Area audience.
• Curiosity: You enjoy meeting people, asking questions and finding the human story behind a place or experience.