Social Media Specialist (6-Month Fixed Term) at Zwift

Read by 40 job seekers.

London Bridge, UK

Seniority Level: Associate

Location: London, UK

About the role and about You:

As a Social Media Specialist at Zwift, you will tap into your knowledge of social trends and best practices to produce engaging, culturally resonant content in response to campaign briefs. This role is exciting because you’ll get to work on projects that promote fun and engaging experiences in fitness, while also driving awareness and engagement for the Zwift brand. You’ll collaborate closely with our Creative, Marketing, and Product teams to develop innovative ideas that align with our goals and enhance the Zwift community experience. Additionally, you'll work with an external network of content creators to populate our channels, ensuring a diverse and dynamic content mix. If you thrive in a creative environment and are passionate about social media, we want to hear from you!

We are looking for you to join us full-time, for a 6 month fixed term contract.

What you’ll do:

Produce and publish culturally resonant social media content in response to campaign briefs to drive engagement and brand awareness
Collaborate with Creative, Marketing, and Product teams to brainstorm and develop innovative content strategies that align with Zwift’s goals
Manage social media campaigns from ideation through to execution, ensuring all elements are aligned with the overall marketing strategy and goals
Work closely with an external network of content creators and influencers to generate a diverse and dynamic content mix for our social media channels
Monitor and analyze social media performance metrics using analytics tools to assess content effectiveness and inform future strategies
Engage with the Zwift community by responding to comments, messages, and inquiries, fostering meaningful interactions and enhancing brand loyalty

What we’re looking for:

1-3 years of experience in a social media role on an in-house marketing or agency environment
Proven experience in managing social media campaigns from ideation through to execution, demonstrating excellent project management skills
Ability to collaborate effectively with cross-functional teams and external content creators
Highly organized with strong attention to detail, ensuring all content is delivered on time and meets brand standards.
Excellent written and verbal communication skills, capable of crafting compelling messaging that resonates with our audience.
Experience using social media analytics tools to track performance metrics and make data-driven decisions for content improvement

Bonus points:

Specific knowledge of cycling and triathlon
Experience producing social media content in collaboration with athletes or within the sports marketing industry
Knowledge of Zwift Product Experience and Zwift Community
Knowledge of cycling and/or triathlon

How to stand out among the rest:

Your resume/CV is enough to show off your skills, accomplishments, and experience. However, if you choose to include a cover letter introducing us to your awesome personality, we will read that too.

We strongly believe that different backgrounds and ideas are a competitive advantage; we hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Zwift is proud to be an Equal Opportunity Employer. If you have a disability or special need that requires accommodation, please let us know by emailing careers@zwift.com.

Zwift, Inc. is an Equal Opportunity Employer.

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