Location: San Francisco, CA | Type: Full-time (contract-to-hire OK)

Team: AI Influencer Studio (System2)

Reports to: Chief of Staff / AI Influencer Project Lead

Why this role

This is a role unlike any that exist today. We’re building a universe of AI-generated influencers in the fitness, wellness, and lifestyle space. Most AI content today feels soulless; we want the opposite—characters that feel alive, funny, and worth following. Characters not constrained by reality and empowered by top-tier writing.

We’re hiring a writer who can create viral, character-driven comedy. Think punchy hooks, hot takes, and sketch-like formats that people want to reshare. If you love satire headlines, improv “game of the scene,” and creator-style pacing (with the speed of TikTok), this role is for you.

What you’ll do

• Script engaging shortform content — write 15–60 second pieces for TikTok/IG/YouTube Shorts designed for hook, hold, and share.

• Develop character voices and arcs — create consistent POVs, recurring jokes, and evolving storylines for AI personas.

• Build repeatable series formats — e.g. parody segments, sketch-style setups, or “hot take” frameworks with a clear comedic premise.

• Collaborate in-person — work directly with other creatives to generate, test, and refine material in the studio.

You have

• 3+ years writing comedy, satire, or sketch (college humor mags, improv/sketch troupes, creator-led content, or professional credits).

• A portfolio showing funny, shareable, character-driven content.

• Comfort writing fast, hook-first scripts (e.g. five hooks in five minutes, and cut the weak ones).

• Awareness of creator storytelling formats and what makes TikTok/IG/Shorts audiences stick.

• Familiarity with data + performance metrics (hook %, avg watch time, saves/shares) to iterate scripts.

Bonus points

• Wrote for satire/comedy outlets

• Improv/sketch training

• Experience with creator teams, especially shortform comedy or edutainment.

• Basic photo/video editing skills (CapCut, Premiere, Photoshop)

• Familiarity with AI tools (ChatGPT/Claude, Midjourney/Runway, Veo/Sora, ElevenLabs)