AT A GLANCE

As a Specialist -  Brand Activation you’ll shape how our brand comes to life across the Nordics. Your mission: empower local teams to deliver best-in-class partner training and unforgettable grassroots experiences. You’ll build the playbooks, toolkits, and guidelines that give markets the freedom to activate with impact – while keeping the On spirit consistent everywhere.

If you’re a natural collaborator who loves turning ideas into moments that move people, this is your chance to make a meaningful mark in the Nordics.

YOUR TEAM

Reporting to the Lead - Brand Activation, Nordics, this role is responsible for driving best-in-class brand activations across the Nordics.

We are On’s EMEA Marketing team, and our mission is clear: to amplify On’s brand and deeply engage with our fans and communities. How do we make this happen? Through genuine storytelling, creative brand interactions, and powerful digital and experiential campaigns. At the core of our work lies a commitment to inspiring communities to dream big – and supporting them every step of the way as they turn those dreams into reality.

Your Mission

• Develop and implement Brand Activation guidelines and toolkits that empower markets to deliver high-impact, consumer-facing grassroots activations.
• Equip in-market Brand Activation teams with best-in-class partner training, product education, and activation resources to strengthen B2B partnerships and drive brand advocacy.
• Conceptualize and execute B2B partner events (e.g., Oniversities) that enhance sell-in, deepen loyalty, and reinforce brand positioning.
• Establish reporting frameworks and measurement tools to track the effectiveness of brand activations, surface insights, and drive continuous improvement.
• Define and embed best practices for market execution by creating guidelines, training materials, campaign assets, brand toolkits, and scalable activation concepts.
• Support strategic budget planning to ensure efficient and impactful brand activation investments.
• Cultivate strong, collaborative relationships with Brand Activation teams across EMEA to co-create engagement, education, and activation playbooks.
• Monitor and translate industry trends into innovative activation strategies that reinforce On’s brand positioning and competitive edge.
  
  

YOUR PROFILE

• Typically 4–5+ years’ experience in brand activation, technical representation, B2B marketing, or events with a passion for the global sports landscape. Brand marketing experience is a plus.
• A genuine connection to sports, running culture, and movement with an understanding of how to create meaningful experiences that connect the brand with our communities.
• Experience in partner training and product education.
• Skilled in cross-functional collaboration, managing external stakeholders, and working across global, regional, and/or local teams.
• Excellent communication skills with a collaborative and inspiring approach to teamwork.
• Self-motivated, resourceful, and organized with strong project management abilities.
• Fluent in English (C1+) and proficient in Norwegian, essential for the regional scope of the role and as English is On’s shared professional language.
• Valid diverse licence & ability to travel approximately 60% of the time aligned with business needs. Reasonable accommodations will be considered in accordance with applicable laws.
• Willingness to work flexible hours including occasional weekends
• Need to work based in or within proximity to Oslo, Norway due to the regional nature of the role.