The Universal Studios Hollywood Social Media Specialist will support and execute the overarching Universal Destinations and Experiences Social Content Strategy across multiple social media platforms by publishing content, interacting with social communities, and developing content solutions in real-time. This role requires a proven, creative and passionate social media marketer who can simultaneously manage several social media channels.

The specialist will closely work with other members of the Social Media team as well as other functional areas (e.g., PR, Guest Relations) to help create a community management program that promotes Universal Studios Hollywood, Halloween Horror Nights, and Universal Fan Fest Nights.

Responsibilities

• Hands-on ownership of the company’s presence on social media. Act as a public voice for our owned social media channels.
• Assist with social content planning, programming, publishing, tagging, and editorial calendar.

• Support and develop new ways to foster community through real-time engagement.
• Monitor emerging sites and communication channels; recommend new initiatives based on these observations and points of knowledge. Create new and creative ways to use social platforms and digital content to tell stories and build our audience.
• Provide ongoing reporting to track fan sentiment and the impact of day-to-day outbound content and community management. Track channel growth of social media brand pages and other pages as needed.
• Responsible for creating and implementing industry leading social publishing best practices with engagement benchmarks for all social channels.
• Build relationships with internal theme park stakeholders and intellectual Property Partners to coordinate cross-promotion opportunities.
• Own social content from start to finish by concepting, filming, editing, routing, and publishing photos and videos.
• Stay on top of social media trends to keep our brands in relevant and topical conversation.
• Performs other duties as assigned.