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Content & Thought Leadership empowers our brand’s growth, visibility and reputation through a broad range of editorial content presenting fresh thinking and expert points of view underpinned by robust data. This role leads the global content strategy and editorial output for Gracenote including thought leadership reports, insights articles, executive bylines, social media initiatives and email marketing campaigns for dissemination through owned, earned and paid channels. Collaborating with all areas within the marketing-communications organization, the content strategist ensures that content serves two primary objectives: corporate brand reputation building and lead generation.

We’re building out a stellar team that supports content across an integrated marcomms organization of smart, proactive learn-it-alls. We’d like your help as we continue to grow.

RESPONSIBILITIES:

Engage and grow Gracenote’s audiences through clear, insightful data-supported content intended to drive full funnel marketing initiatives

Develop and maintain a scalable, insights-focused content strategy that establishes Gracenote as a thought leader on emerging industry trends/topics and elevates the brand in the specific areas of content distribution, development and discovery

Partner with growth marketing on content marketing strategies that support key growth areas

Work with internal stakeholders across product and data teams to uncover new data-informed insights that resonate with and further engage target client segments

Develop long-form thought leadership reports and white papers that highlight Gracenote data and insights 2x per year

Partner with communications to raise the visibility of Gracenote leaders by developing byline articles and opinion pieces for earned and paid media opportunities

Elevate Gracenote leadership by creating a cadence of short-form insights articles and blog posts for the website that position Gracenote as subject matter experts in distribution, development and discovery

Partner with the social media team to ensure accurate, timely and on-target content for the company’s social media platforms

Partner with the Owned Digital Team to support as needed externally facing content

Develop and foster new content initiatives, such as video, long-form HTML-based research, executive interviews and audio content as aligned with the overarching content strategy

Manage companywide editorial calendar

Serve as ambassador for corporate style guide in externally facing content

QUALIFICATIONS:

10+ years of editorial experience writing about media and technology companies and trends

Ability to distill complex topics and data to generate impactful narratives

Outstanding written, oral and project management skills

Motivated self-starter with ability/confidence to work independently, and as part of a team

Proven ability to manage multiple projects, programs and priorities in a fast paced, dynamic environment

Experience working with designers to develop compelling visuals to support written content

Genuine curiosity about industry trends to help formulate Gracenote point of view on timely topics

Experience developing compelling content to support general marketing initiatives including lead generation

Experience developing and producing multimedia content, including videos and podcasts

Experience in WordPress, SFMC, Adobe Creative Cloud, Google Analytics

Experience publishing on social media platforms and assessing engagement

Highly organized, great attention to detail and deadline driven

Have a roll up your sleeves and get it done attitude – it is not enough to have great ideas, you must be able to get stuff done

Playing well with others is a must - we work as a team

Ability to work in a dynamic environment where project and priorities can arise and shift

Ability to navigate ambiguity and evolving dynamics with a structured approach

Excited by generating and adopting new ways of working

Our comprehensive benefits package (including health & wellness plans for full-time employees, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.

A reasonable estimate of salary range for a new employee to be offered this role would be between $100,000 - $300,000, which would be adjusted based on each employee's geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications, and other business requirements/needs.

Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status, or any other protected class.

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Estimated Salary range:

Our salary intelligence, powered by our AI algorithms, has calculated an estimated range for this position between $150,000 - $200,000 . Please note that the actual salary for this position may vary, as it is dependent on various factors including but not limited to experience, location, and market dynamics.

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