The Senior Analyst, International Media, plays a critical role in supporting the International Media team across all aspects of campaign planning, execution, reporting, and contributing to strategic planning. This role bridges the gap between Analyst and Manager, providing advanced analytical support, coordinating cross-functional efforts, and ensuring smooth campaign delivery while offering insights for optimization.

Responsibilities: 

• Supports centralized media planning for international campaigns across Linear & Digital platforms.
• Assists in the process of building movie directives for the markets, agencies, and the cross functional teams.
• Collaborates with the Manager to review and refine media plans, ensuring parameters such as flighting, targeting, reach, and measurement are met.
• Owns the digital campaign briefs and contributes to strategy development based on historical performance and market insights.
• Oversees day-to-day campaign setup and monitoring, ensuring timely confirmations and troubleshooting issues with the media agency.
• Places creative requests and tracks asset delivery, ensuring proper localization and adjustments.
• Facilitates communication by capturing meeting notes, and distributing recaps to the pod and cross-functional teams, ensuring clarity on next steps and deliverables.
• Partners with Manager and agency on weekly performance optimizations and makegoods during live campaigns.
• Coordinates custom media programs and launch processes in partnership with International Marketing, Regional Teams, and Media Agency.
• Prepares and delivers media performance reports, including post-campaign analysis and recommendations for future buys.
• Assists in building presentations for senior management and filmmakers.
• Manages billing, purchase orders (PO) creation, and invoice tracking, while working partnering with the Finance Team to manage accruals and ensure accurate financial reconciliation.
• Assists the Director of Media & Analytics with Test and Learn initiatives, international product roll-out, and assists in collecting summaries/market learnings and results.
• Participates in brainstorming sessions and contributes innovative ideas for media executions.