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, United Kingdom

The world of esports/gaming is growing and so are we!

We’re extending a warm invitation to accomplished marketing and brand management specialists to join us in our mission to create worlds beyond gameplay, as the new Senior Marketing Director, Digital Platform.

As the gaming and esports realm continues its remarkable ascent, we’re growing in stride.

We’re now in search of adept individuals—seasoned experts in marketing and strategy—to join our ranks and become the driving force as our Senior Consumer Marketing Director for our owned digital platform.

At EFG (ESL FaceIt Group), we bring moments of magic and provide thrills to hundreds of millions of people, every single day. We pride ourselves in having enabled and empowered the esports industry for more than two decades, aligned with our core mission “Create worlds beyond gameplay, where players and fans become a community”. Our passion, craft,and DNA are aligned to create and shape the world of esports, gaming tournaments, leagues, events, and holistic ecosystems through our millions of players, fans, and heroes, as well as through our people, and culture. This is one of many reasons why EFG is a magical workplace, where anything is possible, and where you will thrive and experience a game-changing career.

In this role, you'll be the voice of the customer, championing the perspectives of fans and players to foster a customer-centric approach. Our Consumer Marketing team is dedicated to driving strategic growth, ensuring that every aspect of our marketing efforts—from gathering insights to product activation and evaluation—is meticulously aligned and executed with excellence.

In the dynamic realm of esports marketing, the stewardship of the three-year customer marketing strategy rests with Consumer Marketing, and you as the primary custodian.

Join us and become a key player in shaping the future of esports marketing at EFG!

What you’ll do:

Marketing Management (50%)

Drive the global consumer marketing strategy and positioning for FACEIT and its portfolio of products.
Responsible for expanding adoption of FACEIT by driving new user acquisition, engagement and retention.
With direction from product, lead all go-to-market campaigns for FACEIT, with end-to-end accountability for targeting, positioning, and execution, with a strong focus on digital and performance tactics.
Leverage output from insights and analytics to develop a global view of FACEIT users that informs channel and content plan.
Lead the development of the annual marketing strategy, GTM plans and budget management to fuel the growth and success of the direct-to-consumer and ensure annual revenue and business performance targets are met.
Manage and allocate marketing budget in an effective and timely manner to support the business priorities and commercial revenue targets.

Brand ownership (30%)

Drive the global rollout and adoption of a new rebranding strategy for FACEIT.
Work directly with the Brand & Creative team to inspire creative output for FACEIT that reflects the brands verbal and visual identity and supports the product growth ambitions.

Stakeholder coordination (20%)

Work seamlessly with Product Marketing and the wider Product team to understand and amplify the product releases planned.
Be the center of the marketing offense, leading efforts for integrated cross-functional plans in collaboration with the marketing peers in Fan Engagement & Creators, Brand & Creative, Consumer Commerce, Merchandise, and Planning & Operations.
Own and build effective relationships with relevant external agencies and stakeholders.
Direct and guide your own team’s ability to prioritize and maximize resources for all marketing initiatives related to the FACEIT.

About you:

Outstanding interpersonal and leadership skills with the ability to influence decision-makers, internal and external, in order to reach goals and objectives. Build strong working relationships with leaders across global EFG teams (e.g. sales, product, business development, marketing, human resources and finance) and at all levels of the organization.
Experience leading a successful team, with the ability to instill a positive culture built around open dialogue, mutual trust, respect and accountability.
Success in this position requires leadership, agility, ability to influence without direct authority, and the desire to thrive in a dynamic, collaborative environment.
You have a good understanding of gaming, esports or /and sport and the fandom that drives it.
Uses understanding of cultural differences to influence actions and decisions.
As you will be working closely with global teams, regular international travel may be required as well as a flexible approach to working hours.

About us @EFG:

EFG is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Each of our brands plays a significant role in creating worlds beyond gameplay.

They build, connect, and nurture beyond game ecosystems to unlock more fun, fame, and fortune for gamers across the globe.

At ESL we create worlds where everybody can be somebody
At FACEIT we create a world where the community has the power to shape video games
At DreamHack we create a world where the gaming community comes to life

Requirements

10+ years of marketing management experience minimum
Bachelor’s degree required or equivalent. Master’s degree or equivalent preferred. Relevant additional experience will be accounted for instead of a degree.
Well-rounded product and marketing experience with advanced knowledge of marketing principles, brand, product, and communications management.
Proven track record of developing and managing successful marketing strategies to drive growth
Extensive experience in developing one-to-one communication on a mass scale
Strong experience working closely with media teams or agencies
Experience with brands focused on entertainment, culture or youth preferred
Excellent analytical skills
Ability to collaborate and drive cross-discipline programs
Strong initiative, creativity, sense of drive and ambition
Consistent record of handling projects in different stages of maturity, and stakeholders in both commercial, product and engineering teams
Excellent communication and presentation skills
Impeccable process management skills; able to get results across multiple parallel processes across multiple regions
Experience with subscription-based programs, loyalty programs and rewards-based programs is a plus

Estimated Salary range:

Our salary intelligence, powered by our AI algorithms, has calculated an estimated range for this position between $80,000 - $120,000 . Please note that the actual salary for this position may vary, as it is dependent on various factors including but not limited to experience, location, and market dynamics.

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