Job Description

Who We Are
At Tonal, we’re revolutionizing strength training with the world’s smartest fitness system and the software that powers it. Our mission is to help people lead healthier lives through personalized, data-driven workouts accessible from the comfort of their homes. We believe in pushing boundaries, reimagining possibilities, and continually enhancing our products—because strength changes everything.​

What You Will Do
We are seeking a Senior Manager, Ecommerce to lead and optimize Tonal’s online presence and sales channels. In this pivotal role, you will be responsible for developing and executing strategies that enhance user experience, drive online sales growth, and increase customer engagement. Collaborating cross-functionally with teams including Marketing, Creative, Performance Media, Analytics, and Product, you will ensure that Tonal’s digital platforms effectively represent our brand and meet our business objectives.​

Responsibilities

• Lead Site Strategy: Develop and implement a comprehensive site strategy, including ongoing enhancements and a Conversion Rate Optimization (CRO) testing roadmap, to improve website effectiveness and user experience.​

• Merchandising: Regularly update and merchandise the website to ensure content relevance, freshness, and alignment with marketing campaigns and product launches.​

• Data Integration & Personalization: Enhance data collection and personalization capabilities to improve customer experience (CX) and conversion rates (CVR), leveraging insights to tailor content and offers.​

• Web Support Management: Oversee front-end and back-end web operations, including the management of third-party vendors and platforms. Experience with Shopify CMS is highly desirable.​

• Online Marketplace Development: Lead the development and management of an online marketplace, establishing partnerships and strategies to expand Tonal’s digital ecosystem.​

• Blog Development: Spearhead the development and integration of Tonal's online blog, focusing on driving organic traffic through SEO and supporting the overall health and wellness of Tonal members.​

• Digital Marketing Collaboration: Work closely with the digital marketing team to optimize online campaigns, including SEO, SEM, email marketing, and social media strategies, to drive traffic and sales.​

• Analytics and Reporting: Utilize analytics tools to monitor and analyze website performance, user behavior, and sales data, generating reports to inform strategic decisions and identify areas for improvement.​

• Customer Journey Optimization: Enhance the online customer journey by implementing user experience (UX) improvements, ensuring a seamless and engaging path from landing page to checkout.​

• Team Leadership: Manage and mentor a team of ecommerce professionals, fostering a culture of continuous improvement, innovation, and accountability.​

Who You Are

• Bachelor’s degree in Marketing, Business, or a related field

• 7+ years of experience in ecommerce management, preferably within the tech or retail sectors

• Proven track record of developing and executing successful ecommerce strategies that drive revenue growth and enhance customer experience

• Strong analytical skills with the ability to interpret data and make data-driven decisions

• Excellent project management and organizational skills, with the ability to manage multiple initiatives simultaneously

• Experience with ecommerce platforms, particularly Shopify, and familiarity with digital marketing tools and analytics platforms.

• Strong leadership and team management skills, with experience building and mentoring high-performing teams.​

• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.​

• Passion for health, wellness, and fitness is a plus.​

Extra Credit

• Experience in managing digital marketplaces and understanding of marketplace dynamics.​

• Background in direct-to-consumer (DTC) fitness, health tech, or premium consumer brands.

• Expertise in content strategy, SEO, and blog/informational content integration.​

• Familiarity with emerging ecommerce technologies and trends, with the ability to assess and implement new tools to enhance the online experience.​

At Tonal, we believe that the unique and varied lived experiences of our teammates contribute to our overall strength. We don’t just appreciate differences, we celebrate them, and we always seek people that represent a wide variety of backgrounds. We’re dedicated to adding new perspectives to the team and designing employee experiences that contribute to your growth as much as you do to ours. If your experience aligns with what we’re looking for (even if you don’t check every single box), send us your application. We would love to hear from you!

Tonal is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration, and equality of opportunity. Should you have any accommodation requests, please reach out to us via our confidential email, accessibility@tonal.com. All requests will be addressed and responded to in accordance with Tonal’s Accessibility Policy and local legislation.