We are looking for a Sr. Marketing Program Manager to serve as the primary steward for Nielsen's largest, most complex, integrated marketing campaigns. This is a strategic orchestration role for someone who thrives at the intersection of structure and ambiguity, and who can hold a complex campaign together while keeping stakeholders aligned, informed, and moving forward. In this role, you will be the campaign quarterback — the single point of accountability for integrated program delivery across the Marketing teams. You will also play a critical role in helping to design and implement a Phase Gate/Agile framework for how Nielsen manages its high-impact marketing campaigns, moving the organization from ad-hoc execution to a structured, repeatable delivery model.

What You’ll Do

• Strategic Program Leadership: Owns complex, cross-functional global marketing programs from end to end. Manages roadmaps, resource allocation, and a unified master schedule that connects all team dependencies.

• Operational Excellence & Process Innovation: Establishes KPIs and delivers data-driven insights. Drives continuous improvement, designs standardized marketing workflows (milestones, approval gates), and centralizes global campaign management systems to maximize efficiency.

• Collaboration & Documentation: Serves as the primary bridge between senior leadership and tactical teams. Aligns diverse stakeholders through influence and maintains the "single source of truth" for all campaign briefs, budgets, and dashboards.

• Problem Solving & Risk Mitigation: Applies deep marketing operations expertise to solve technical problems, anticipate bottlenecks, and proactively implement risk-mitigation strategies to ensure seamless delivery.

• Experience & Education: 10–15 years in Marketing Program Management/Operations or TPM handling global campaigns. Bachelor's degree required; advanced degree or Human-Centered Design certification strongly preferred.

• Language & Tech: Mandatory native/professional English. Highly proficient in Jira, Smartsheet, Google Suite, Looker Studio, Salesforce, and GA4.

• Core Competencies:

  • Leadership & Autonomy: Proactive self-starter who leads cross-functional teams through influence, trust, and high accountability for end-to-end outcomes.

  • Business Acumen: Deep expertise in budget management, KPI establishment, and systematic problem-solving (8D methodology is a plus).

  • Execution under Pressure: Highly adaptable; excels at organizing chaos, navigating ambiguity, and driving execution in fast-paced environments.

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